Back-to-back KAPPA

Back-to-back sign: The back-to-back sign is two people sitting back-to-back - a boy and a girl sitting back-to-back - a couple in love sitting back-to-back On! In everyone's heart, the most beautiful thing is to have had or have an unforgettable love, or it may last forever, or once had it; lonely people are even more eager to have a vigorous love; people carry this kind of love with them The longing for beautiful love, the enjoyment of love, choose Kappa. Couples choose to wear Kappa together, showing off to people that two people can sit side by side, eat fruit, and be intimate with each other; lonely people choose Kappa, calling out to the world "I I also want to pursue my happiness.” "Make a wish silently behind your back and see if you can hear the stars in the distance. If you can hear the stars in the distance, it will definitely come true!

Back to Back Clothing Brand Introduction

In In the early 1970s, KAPPA triggered a profound social and cultural change in Italy with its avant-garde and popular elements. It can be called an era of resistance and rebellion. During this change, clothing also adapted. New lifestyle, Kappa is the product of this change.

At the beginning of the brand, Kappa began to provide sponsorship to various sports teams. According to statistics, from 1998 to 2002, Back to back, Kappa*** has sponsored about 220 teams and individuals in 27 countries, covering 16 sports including football, skiing, cricket, beach volleyball, and hockey. Kappa signed a contract to sponsor the Italian Juventus Football Club in 1981, and then successfully sponsored the U.S. national track and field team participating in the 1984 Los Angeles Olympic Games. In the sponsorship activities, the Kappa brand provided back-to-back innovative fabrics and unforgettable designs. and products that represent the brand language and brand image have played a key role in rapidly increasing the popularity of the Back-to-Back Kappa brand. In addition, while conducting sponsorship, Back-to-Back Kappa has also actively entered into the entertainment industry. From music to television, from cinemas to regular celebrations, Kappa has carried out a large number of targeted promotion activities in different entertainment industries, trying to lead and create through film and television, radio, magazines, the Internet and other communication carriers. Popular trend.

With the correct brand positioning of the Kappa brand in line with the laws of the market, Kappa's business content is enjoying rapid growth around the world with the unforgettable slogan "He who loves me." followsme", the brand image of Back to Back Kappa has been continuously improved. Since the Kappa brand entered the Chinese market in 2002, its brand positioning of "sports, fashion, sexiness and taste" and complementary marketing activities have also made the Back to Back Kappa brand more and more popular. It is becoming more and more popular among fashionistas. The excitement brought by Back to Back Kappa is worth looking forward to.

History of Back to Back Clothing

Back to Back Kappa was not called Kappa at first. Its predecessor was a store called M.C.T. Small company. The company's full name is "societa anonimacalzificiotorinese". It was established in Turin (turin) in northwestern Italy in 1916. It mainly produces socks and underwear. The company's original trademark was "aquila", which later became the current "kappa". In this way, M.C.T. has been working quietly, but the results are not outstanding. It was not until the late 1960s that an important turning point enabled it to achieve unprecedented performance improvements. At that time, young casual wear culture was booming, and the concept of gender integration of clothing began to sprout. M.C.T. surveyed the market and launched two new brands, "robedi kappa" and "jesusjeans". These two brands, whose main products are trendy casual clothes and jeans, combined with innovative and bold promotional methods, quickly achieved unprecedented success. In the late 1970s, M.C.T.'s strategy of repositioning the brand proved to be a smart move, and "kappasport" (soon to be shortened to kappa) also became a popular brand among the young market.

With the success of casual wear, back-to-back kappa began to return its focus to the sporting goods market. The confident back-to-back Kappa began sponsoring professional athletes and teams in the late 1970s. It first sponsored the Italian top team Juventus, and soon extended its sponsorship to AC Milan, Sandorlia, Roma and Ajax of the Netherlands. These teams have all won important championships. All the way into the 1980s, back-to-back kappa even sponsored the U.S. track and field team with outstanding performance in the "Super Class", providing the most advanced technical support to the team members. You may remember the classic tight-fitting sprint attire of the U.S. track and field team in the 1988 Seoul Olympics. That was from Back to back Kappa’s work.

Attack on the Football Field

In the 1990s, Kappa's back-to-back trademarks often appeared on the pitch. Many famous football clubs were supporters of Kappa's back-to-back. Those include Juventus and Barcelona, ??while the national teams include South Africa and Jamaica. In 1997, Kappa signed a three-year contract with the organizers of the UEFA Champions League and became the designated sportswear sponsor of this football event. Now kappa has a stronger lineup.

In 2000, back-to-back Kappa innovatively launched tight-fitting elastic jerseys for Qixia sponsored teams to wear. First of all, the Italian national team wears this jersey, which makes each team member more impressive and powerful. In the last European Nations Cup, this jersey became very popular and everyone rushed to buy it. In the same year, the Italian Roma football team also became a back-to-back Kappa sponsoring team. In the Italian Serie A that ended in June this year, the Roma team achieved unprecedented success. With the full sponsorship of kappa, outstanding players such as Toddy, Batistuta, Hidetoshi Nakata, and Mondina performed more than first-rate and were simply impeccable.

Nowadays, back-to-back kappa teams are all over the world. Brazil's Romario's Vasco, Spain's Denisen's Bedis, and Netherlands' Ono Chuji's Fijano are also wearing back-to-back kappa jerseys, and there are countless others. .

Diadona

Brand introduction:

Diadona is a leading Italian international sports brand in Europe, founded in 1948. Many world-class sports players are signed and sponsored by Diadona, including the Serie A powerhouse Roma, the famous star Roberto Baggio, Veri and the best referee in world football, Collina. Diadona is an Italian national sports brand. The only Italian sports shoe and clothing manufacturer adhering to the original Italian style.

The name "DIADORA" comes from the name of a town in ancient Greece, which means "by talent, talent" in Greek.

The Diadona brand launches the most fashionable and bright jerseys (or fashionable casual wear) of the season, and its fan-painted images (Italian flag or brand LOGO) are unique to it .

DIADORA always insists on enjoying DIADORA’s sports spirit and life proposition with its customers. Let customers be familiar with the dynamics of world sports stars, like sports and leisure lifestyles, be full of passion for work, and convey healthy sports spirit at all times.

Diadona once had many superstars such as Baggio Weah. The current main spokesperson is Totis Stankovic

Official website:

Letu

Two parallelograms are superimposed on each other, and the "intersection" is marked with Bright red; 5 English letters juxtaposed - LOTTO. As early as the 1980s, this Italian sports brand was synonymous with fashion among young people. In the 1990s, although LOTTO still occupied a decisive position in the international market, it was affected by the financial turmoil in Asia and was losing ground in the Chinese market. At this critical moment, Guangzhou Junxing Trading Co., Ltd. was ordered to take advantage of the sports boom in China in recent years to launch waves of fierce attacks on the Chinese market and fully regain the lost ground. Among them, Xu Renzhi, the "head" of Junxing Company, is the one who is in charge of winning the battle.

LOTTO missed the opportunity in the "storm"

In China in the 1980s, LOTTO was even more popular. But in the 1990s, LOTTO began to decline in the Chinese market. By the mid-1990s, the LOTTO brand seemed to have disappeared.

In fact, during that period, LOTTO was still prosperous and prosperous in Italy. The reason for the decline of LOTTO in Asia, especially mainland China, Hong Kong and Macao, was that LOTTO’s agents in the region were affected by the financial crisis. impact.

At that time, all Southeast Asian countries were affected by the financial crisis to varying degrees. The financial and securities markets were turbulent, and import and export trade were also greatly affected. As the general agent of the LOTTO brand, the Hong Kong company failed to escape the "blow" of the financial crisis and closed down. The agency rights of LOTTO were once again transferred to another Hong Kong company, but before they had time to show their talents, this company also "closed up".

What is even more worrying is that in the past two or three years, several other sports brands have vigorously expanded their markets in Asia and have eroded LOTTO's original market. In other words, if LOTTO wants to take a share of the vast Chinese market, it must start from scratch!

At the most critical moment, LOTTO left the fate of this brand in Hong Kong, Macau and mainland China in the hands of Guangzhou Junxing Trading Co., Ltd.

LOTTO "endorses" Apennine

As early as the late 1980s and early 1990s, an Italian sports brand brought a breath of fresh air to people who like sports. Two parallels The quadrilaterals are superimposed on each other, and the "intersection" is marked in bright red; the five English letters are juxtaposed, and the meaning is simple and clear.

It has been popular in Apennines for 30 years

In 1973, LOTTO company was established in Italy. At the beginning of its establishment, LOTTO mainly focused on tennis. When LOTTO was mentioned at that time, the first thing that came to mind were tennis shoes and tennis T-shirts. Later, LOTTO turned its attention to football, the world's largest sport that has been popular in the Apennine Peninsula for nearly a century, and provided football shoes and sportswear to green giants. Nowadays, even the referees, the law enforcers on the green field, also prefer LOTTO. Football supplies have gradually become the main battlefield of LOTTO.

In the first 10 years of its existence, LOTTO quickly opened up the market in Italy and occupied a pivotal position. Now, LOTTO has become one of the world's famous sports brands, marketing in more than 80 countries on five continents.

Big-name stars come to help

During the "childhood" period, LOTTO recruited more than 80 sports stars and used their fame to help the brand rise to a higher level; and these stars have On the field, LOTTO once again showed his style on the championship podium.

The big-name stars who have left their names on this "win-win" road include tennis superstar Boris Becker, German tennis player Musler, football star Albertini and Zamorano, etc. .

In recent years, LOTTO has developed a relationship with "Nuclear Warhead" Shevchenko. This young man from Ukraine wore LOTTO and made great achievements on the green fields of Apennines. At the same time, the green giant Juventus also wears LOTTO and fights on the "battlefield" in Europe and even the world.

In Italy, LOTTO represents the highest level of sporting goods and is synonymous with high-tech sports equipment. Across the world, LOTTO is also a symbol of high-end sporting goods. When people are relaxing, playing football, tennis or even doing fitness exercises, they can use LOTTO as their sports partner.

In the international market, LOTTO has made a series of big moves. For example, from 2003 to 2005, LOTTO became the designated sponsor of ATP tennis events and Wimbledon Open referee clothing and shoes. This year, LOTTO is focusing on Italian players. Next year, we will strive to put the "brand" of LOTTO on 20 teams in the football leagues of England, Italy, France, and Spain. This matter is currently being discussed intensively.

The well-known Italian football brand has always given people a tepid feeling in recent years. Over the years, most of their players have been taciturn and powerful players. Since Sheva switched to another team, they have not gained anything. Now that the star is taking action, when the first line is gone, the second line will naturally take over. Fortunately, people are making progress. It used to be that the second line can be promoted to the first line. Now two people have stepped forward and carried the banner of Lotto.

The current main spokesperson is Cech Toni

FILA

It was founded in 1926 by the FILA brothers in BIELLA, Italy.

In the 1970s, in order to cooperate with the diversification strategy and expand the sportswear business, which had a bright future at that time, it successively developed tennis, skiing, swimming, golf, mountain climbing, and recently added basketball, football and other clothing. Today, Fila has won a reputation for its excellent products, wide range of uses and novel designs. Products are sold in more than 30 countries around the world.

I think the above order is the same as the order of market share from now on

I prefer Diadona