As market competition intensifies, shopping malls and supermarkets should also innovate investment promotion models. So how should shopping malls innovate investment methods? What precautions should be taken when innovating investment promotion mechanisms, and what investment promotion methods and means are there? The following editor will discuss with you the innovative investment strategies and measures for shopping malls and supermarkets:

Innovation method one: "Terminalization" of leading products

The "terminalization" of leading products mentioned here , mainly refers to those cross-regional chain shopping malls and supermarkets of a certain scale, or supermarkets and department stores with a relatively large proportion in a region. In the investment promotion process, we focus on the "terminalization" of our leading products mainly to avoid unhealthy competition for the same products in the same area, and unhealthy competition includes vicious price competition and other phenomena. Therefore, when shopping malls and supermarkets innovate investment promotion models, they have clear and effective solutions to this phenomenon.

Innovation method two: Humanized service of the sales team

As competition continues to intensify, more and more attention will be focused on the services of shopping malls and department stores. Establishing a comprehensive service group that adapts to the market system is an important means to innovate the investment model. Therefore, this requires companies to innovate marketing concepts during the investment promotion process.

Innovation method three: marketing and sales cooperation

Literally understood, it is to achieve cooperation between enterprises and commercial enterprises to achieve coordinated results. The effect of this kind of initiative is to enable companies to do their best in market promotion, product marketing and regional brand building, and make profits together.

Innovation method four: Standardization of sales policy

For the leading products in investment promotion, there must be a clear and standardized sales policy, so that the common interest needs of agents can be dealt with question.