Zhonghui Design (professional trademark design company) answers:

Trademark LOGO is an important part of corporate brand. Designing an excellent trademark LOGO must be unique, easy to remember, and effective. Higher recognition and other effects. Here are some basic steps and precautions for trademark LOGO design.

Understand the brand

Before designing a trademark LOGO, you first need to have an in-depth understanding of the brand. Including: company or product target positioning, image, slogan, audience, industry competitiveness, etc. By understanding this information, designers can determine appropriate styling elements, colors, fonts and other aspects, and find the most representative visual image that truly meets the needs of the company.

Determine the LOGO type

Trademark LOGO design can generally be divided into different types, such as abstract/text/graphic/combination, etc. Only after selecting the type can we start designing better, and only by exposing effective links can we accelerate the process and develop highly competitive results.

Creative Concept

For each type of trademark LOGO, the designer begins to creatively conceive to plan a successful design idea. Ideas should be kept as open as possible, using convenient sketches, simple models or mind maps, allowing all feedback input to the company's official personnel center to be matched with different feedback opinions, and brainstorming with closely related project members.

Choose appropriate colors, fonts and shapes

After Idea brainstorming, designers need to carry out more in-depth color, font and shape research based on brand positioning, audience characteristics and other design requirements. choice. Choosing colors with a unified style can increase the impact and recognition of visual effects; suitable fonts are emotional and eye-catching, and enhance writing memory; and finally, the shape - whether it is purely abstract graphics or concrete objects, they should be easy to express. Its brand guarantees quality, recognition and outstanding uniqueness.

Design size and proportion

Good trademark LOGO design usually needs to be extended to different media platforms. When considering the size, proportion and layout of the trademark, you must consider how to adapt to multiple applications. environment to achieve maximum results. At this stage, daily view files are developed and backup archives containing high-definition source files are required.

Complete the design and verify the effect

The final step is to complete the logo design task while evaluating and testing it through extensive testing. Before the official launch, simulation and multi-dimensional effective detection such as text, patterns, usage environment, etc. can be used to ensure that the trademark has good recognition.

In short, in the above steps, the designer always needs to convey a practical and feasible design plan related to the brand, and ensure that the trademark LOGO displays the brand value and concept. Effective design flow is the basis for achieving a successful brand visual strategy, including the need to consider audience needs, have innovative yet original design elements, and provide strong support for new ideas while leading the trend.

Original trademark design works of Zhonghui Design

The above content is answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional trademark design company. I hope it will be helpful to everyone.