LOGO is a face that consumers know about corporate brands, and it builds a visual bridge between brands and the public. In today's life, LOGOs of various enterprises can be seen everywhere. An excellent corporate logo often has a distinctive personality, which reminds people of the brand, has a visual impact, is easy to identify and remember, gives unforgettable effects, and can also promote consumption.

For car brands, LOGO is equally important. Many brands we are familiar with are changing with the development of the times, so that consumers of every era can be deeply imprinted in their minds. No, I have recently adjusted several brand LOGO, all of which are international brands. Let's take a look at them together. Don't think it's a fake when you see a new car.

Bag? horse

/kloc-the biggest change in 0/00 years

At the beginning of this month, BMW released a brand-new LOGO, which will be applied to the i4 concept car for the first time. This is the sixth time that BMW 100 has upgraded its brand. On the evening of March 16, BMW China announced in its official Weibo that the new logo will be fully used for brand communication.

The most familiar BMW is marked with the last version of 1997. Compared with this version, the new LOGO abandons the previous three-dimensional modeling and becomes flatter, catering to the current trend of flat design. At the same time, the font of "BMW" has also changed, and the black circle under the font has also been cancelled and turned into a transparent background. The iconic Bavarian "blue sky and white clouds" in the middle has been preserved.

It can be seen that this is the first time that BMW has made the brand LOGO transparent. It can be said that it is a major innovation of historical tradition, and it should be regarded as the biggest change of BMW logo in 100 years. BMW executives said: Removing the black ring means that BMW is more open and transparent to young car buyers.

For those of us who are used to the previous version of the LOGO, it really takes some time to accept this new logo, because the change is really big enough. Fortunately, the most obvious blue sky and white clouds have not changed.

Big? crowd

New logo, new journey

Before BMW, its German compatriot Audi ag released its own brand-new LOGO: on September 9, 20 19 local time, it released a brand-new logo on Audi ag's "Public Night". The production version of Volkswagen ID.3 will be the first vehicle to use the new logo, and the new generation (MK8) Golf is expected to be the first fuel vehicle to use the new logo.

The well-known old Volkswagen logo was born in 2000, and 20 12 was slightly modified to make it look more stereoscopic. It seems that the Germans have the same idea, and the Volkswagen logo has become flatter and simpler. The new LOGO is only blue and white, the iconic VW+ circle is printed on the blue background, the lower part of W is not connected with the circular border, the whole LOGO has no bright spots and quasi-objects, and there are even some newspaper clippings.

It is reported that the giant "VW" logo on the headquarters building of Volkswagen Wolfsburg will also be updated simultaneously. At the same time, Volkswagen released the latest audio brand logo, namely the sound "Volkswagen!" At the end of every public advertisement. . Readers of the new audio have become women.

Audi ag executives said: Volkswagen's cars have always been too German to meet the emotional demands of overseas customers, so we need to make changes, starting with the logo. The new brand design marks a new beginning for the public.

Feng? field

Various styles, different uses

After learning about two German brands, let's look back at Asia and see the changes of Japanese brands. The first is Toyota, which is a car company that can be called the light of Asia. Compared with European brands with a long history, Japanese car companies are generally young, but the evolution of Toyota logo is not difficult.

With the popularization of new technologies such as electrification and autonomous driving, traditional automobile manufacturers are gradually transforming into intelligence and technology. A simple and flat LOGO can explain this change well. It seems that this is also the general trend, and all major brands are thinking of this.

Toyota's new LOGO adopts a rectangular red background, which is more in line with the needs of the times, and the "bull's head mark" composed of classic three rings has also been passed down. At the same time, Toyota announced a set of logos, which contain a variety of styles. The advertisements we usually see will be the first LOGO style, "TOYOTA" in black font and Toyota logo on red background. The second style represents the symbol of Toyota brand and enterprise without red background. The third style is the capital letter logo of Toyota, which is a special logo of Toyota and can be used in a wide range of scenes, and it is also a classic logo of Toyota.

In addition, Toyota once "moved?" The slogan "forward" has also been changed to "let's? Going? Place "unified new slogan.

Day? produce

The most acceptable new logo

A few days ago, Nissan's new car LOGO was also exposed online. It is said that this design was obtained by a certain media from the Global Trademark Document. In addition to the new logo of Nissan brand, there is the next generation of Nissan. Z-series sports cars have adopted a new logo.

At present, the familiar Nissan logo was born in 200 1, and there is a rectangular logo embedded in the middle of the silver ring with the black font "Nissan" printed on it. The whole logo is three-dimensional, and the visual effect is still relatively modern.

The new logo also adopts the popular minimalist and flat design. The three-dimensional structure is completely cancelled, and only the middle English letter "NISSAN" is kept, while the two sides are wrapped in a semi-circular arc and are not connected with each other, so that the visual focus is completely transferred to the middle Japanese letter, which is simple, lively and easy to identify. Perhaps, while changing the logo, it also means that Nissan is about to enter a new era of development.

While updating the logo, Nissan also redesigned the logo of its Z series sports car. Since the first generation model 1969, Z? Cars (called Fairlady locally in Japan? Z), has experienced six generations of evolution, but the current Z34 generation 370Z has been released from the 2008 Los Angeles Auto Show for more than 10 years. The release of the brand-new Z-series sports car logo means that the brand-new Z-series sports car should be available soon. And this simple Z-shaped emblem was adopted in the first generation of My Fair Lady? Z/240Z tribute design.

The editor said

Nowadays, the automobile industry is facing great changes. In addition to meeting the trend in technology and products, major car companies have also made great efforts in LOGO, hoping to show it to people with a brand-new look, thus leading a new era. As for whether the idea can be realized, we will wait and see.

People's emotions are complex, so it is sometimes difficult for many consumers to evaluate their feelings for a brand just by buying the products of this brand. Therefore, Fengyun Automobile has customized a "brand image" survey item for users, which is divided into 13 key brand image elements according to the impression of a car brand on quality and sensibility. Readers are requested to choose brands that meet their requirements according to these factors, so as to make statistics on the comprehensive ranking and major brands of China automobile market.

Several brands in this article have performed well in the brand image list of Fengyun Automobile. I wonder if this bid change will affect the ranking? We are also curious about this. As for the result? Can only wait for the test of time.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.