Nissan applied for a new trademark in China last year. If you look closely at the shape of the arrow and oval, it is completely incomparable to the current sun and text logo, and is even inferior to the logo design of domestic brands. Just as everyone is complaining that if the new X-Trail really changes to this standard, Nissan will definitely take a "pill". Recently, Nissan China officially explained that this logo is used for the latest generation of autonomous driving steering wheel switches and is not the group's logo. If you look closely, the arrow represents the vehicle, and there are sound waves in front of it to represent autonomous driving, it should be true.

However, it can be seen from this move that Nissan is accelerating the deployment of high-tech applications. After experiencing the escape of former CEO Carlos Ghosn, Nissan has recently been planning to break away from the original Renault-Nissan alliance. It is conceivable that in the face of future development, the right way is to aggressively enter the research and development strategy of autonomous driving and electric vehicles. .

In the first few months of last year, the label change also happened to Volkswagen. The simpler and flatter Volkswagen logo design also means that Volkswagen is also actively transforming into electrification and automation. The first Volkswagen model to bear the new logo is the "Golf" in the electric vehicle world - ID.3. The goal of this compact hatchback is to provide a low-priced urban electric vehicle for the European market, hoping to replicate the success of the Golf when it was first launched (although the price when it was first launched was not cheap).

Similarly, GM is facing the situation of declining sales. It is only a temporary measure to promote the application of three-cylinder engines. Its future goal is also in the field of electric vehicles. In the next five years, it will release 20 new energy models in China.

In contrast, Honda and Toyota's electric vehicle path is more conservative. Many domestically produced electric models still rely on their Chinese partners in joint ventures to promote old models and convert them into electric vehicles to keep up with the national subsidy policy. Gasoline-electric hybrid vehicles are the main target, and gasoline-electric hybrid versions will be launched at all levels from bottom to top. But this does not mean that Honda and Toyota's electric vehicle research is lagging behind. In fact, they have a more comprehensive understanding of new energy. Electric vehicles are only one type of new energy, and other fuel cells and even hydrogen energy are more likely to be the future direction.

Nissan launched the electric car Leaf in 2010, which was the first electric car to reach 400,000 global sales. The Leaf is now in its second generation. As a cheap electric car based on the Tiida, facing Tesla's stormy sales increase, it is only a matter of time before it is surpassed. As an early pioneer among traditional car brands in launching electric vehicles, its internal problems are consuming more precious time. In this era when everyone is setting their sights on electric vehicles, who can become the first among traditional car brands? It remains to be seen who will break out of the siege.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.