Haier.

Haier has been ranked as the world's number one home appliance brand by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is ranked among the Fortune Global 500 and Fortune's Most Admired Companies. Its new species Kaos COSMOPlat has ranked first in the Ministry of Industry and Information Technology's dual-span industrial Internet platform for two consecutive years and was appointed by the three major international standards organizations ISO, IEEE, and IEC to take the lead in formulating international standards for mass customization models.

On June 30, 2020, WPP, the world's largest communications group, and Kantar, a brand equity research expert, jointly released the 2020 BrandZ Top 100 Most Valuable Global Brands. Haier continues to be ranked among the top 100 as the world's only IoT ecological brand. The global ranking has improved by 21 places compared with last year. The brand value has been significantly improved, and ecological brands continue to lead.

At the same time, Haier also won the world's first "Internet of Things Ecological Brand" award from BrandZ. This award aims to recognize Haier's benchmarking in global brand evolution.