In fact, the trademark designs of Coca-Cola and Pepsi-Cola may best reflect the characteristics and positioning of the two.

Coca-Cola uses red, with the words "Coca-Cola" in white Spencerian cursive script printed on the bright red background. The white words have a leisurely beating state against the red background. , cursive writing gives people a sense of coherence, flow and elegance. Red and white, with traditional colors, look simple, elegant yet energetic.

Pepsi-Cola chose blue. On the pure white background is a blue font "PepsiCola" that is similar to Chinese running script. The blue font is very eye-catching against the white background, showing an active and enterprising attitude. . As we all know, blue is a symbol of sophistication, innovation and youth. IBM, a leader in the high-tech industry, chooses blue as the company's main color and is known as the "Blue Giant". The color of Pepsi-Cola is consistent with its corporate image and positioning. perfect unity.