Acura comes from the Latin word "accuracy", which means "accuracy". At first, Acura used a clip specially used for accurate measurement as the prototype of the logo, and as the finishing touch, Honda founder and spiritual leader Fujichiro added a small bar between the two clips, thus using the pictographic capital letter "A" to represent the brand.
Acura began to be used in American and Canadian markets on March 27th, 1986, which ranks with Lexus and Britain and finidi as the three major brands of Japanese luxury cars.
Acura is the first luxury car brand established by Japanese car factory overseas. At present, Acura brand has become one of the best-selling luxury car brands in the North American market. Acura's models include 3.5L flagship RL and TL, the luxury car with the highest sales volume in North America.
Extended data
In the early 1980s, with the coming of the distant oil crisis and economic recovery, the demand for luxury cars in the American automobile market surged and the competition was fierce.
1986 Honda founded Acura, a luxury car brand in the United States, and first launched Lenovo and Integra. Soon, Acura's products won praise. In just over a year, the sales volume of Acura has surpassed any European luxury car and become the sales champion of American imported luxury cars.
The most successful symbol of Acura Division is 1987. In the second half of the year, Toyota and Nissan, two major Japanese automakers, announced plans to add their own luxury car divisions.
From 1980s to 1990s, the sales volume of Acura continued to rise. In the customer satisfaction survey of J.D.Power, Acura was always among the best. Acura not only reinterpreted luxury cars, but also changed the market of luxury cars, making it develop from a slow evolution of a few brands to fierce competition of many brands.
Acura was introduced to Mexican market in 2004 and Chinese mainland market in September 2006 on the occasion of the 20th anniversary of the brand's birth.
Baidu Encyclopedia-Acura (a car brand owned by Honda Motor Company of Japan)