In fact, color is just one of many marketing strategies used by companies in order to strengthen their connection with customers. Even if the fast food is not delicious enough, those colorful red logos will subconsciously make you feel hungry.

Ordinary people can see 10 million colors, but red is the most special. We tend to have a deeper connection with red, subconsciously viewing it as more relatable than any other color on the spectrum, and we react to it in a certain way, which actually plays to the advantage of fast food companies. Researchers have found that red can evoke a sense of urgency in people, and red has a natural advantage in stimulating our appetite. If red is put together with delicious food, there will be a large group of hungry eaters, and subconsciously they think it is more delicious.

So the red logo is not just a welcome sign, it also secretly tempts your brain all the time. After all, we are visual animals, just like boys will have accelerated heartbeats and other physiological reactions when seeing beautiful women. Although we have five senses, 80% of the information the brain receives comes directly from the eyes. A survey showed that nearly 85% of consumers said that the main reason for choosing a product is color, and 80% of consumers said that color is the characteristic of the brand and is the most memorable.