Answer: The impact of descriptive trademarks on competitors is obviously different from fictitious trademarks, arbitrary trademarks and suggestive trademarks, because for specific products, descriptive words are limited, and in the business process Required, “If a producer is allowed to appropriate the word that describes a key characteristic, he will receive a rent calculated on the basis of the higher price obtained for his branded product because he has enabled his competitors to Without using the same descriptive words, it will cost more to convey information about its brand characteristics to consumers." Therefore, in order to register a descriptive word as a trademark, “while depriving other competitors of the right to use the symbol commercially, a corresponding consideration must be paid to society, that is, the word acquires the function of being a source of goods or services through use. , and thereby reduce consumers’ search costs.” my country's "Regulations for the Implementation of Trademark Law" also stipulates fair use provisions. Article 49 of it stipulates that "the registered trademark contains the common name, graphics, model of the product, or directly represents the quality, main raw materials, functions, uses, Weight, quantity and other characteristics, or containing place names, the owner of the exclusive right to a registered trademark has no right to prohibit others from using it normally. "The common name of a commodity cannot be registered as a trademark at all, because it neither has inherent distinctiveness nor can it be used over a long period of time. Use to obtain "secondary meaning" and thereby obtain distinctiveness. Because "the monopoly created by appropriating a common name is called a product monopoly, but more accurately, it should be called a language monopoly." If you have your own good product, how can you miss it (///)? Choose a good trademark for your products here!