What does cross-border e-commerce mainly do?

There are two types of cross-border e-commerce, one is export cross-border e-commerce and the other is import cross-border e-commerce. Our country's cross-border e-commerce is mainly business-to-business, or B2B, and business-to-consumer, or B2C trade models.

After several years of development, cross-border e-commerce is no longer just a single trading enterprise, and some have even transformed into multiple types of enterprises including manufacturers, traders and brands. Relatively speaking, traders pay more attention to product quality. Many companies are now engaged in cross-border e-commerce, but I am more optimistic about Amazon and Alibaba International Station. Apart from anything else, Amazon and Ali are very strong. After all, Amazon is still so well-known.

1. Cross-border e-commerce is divided into export cross-border e-commerce and import cross-border e-commerce. An international business activity that concludes transactions through e-commerce platforms, performs payment settlement, and delivers goods through cross-border logistics to complete transactions.

2. my country’s cross-border e-commerce is mainly divided into business-to-business (B2B) and business-to-consumer (B2C) trade models.

3. Under the B2B model, enterprises use e-commerce mainly for advertising and information release, and the transaction and customs clearance processes are basically completed offline. It is still essentially a traditional trade and has been included in the general trade statistics of the customs.

4. Under the B2C model, Chinese enterprises directly face foreign consumers and mainly sell personal consumer goods. In terms of logistics, they mainly use air parcels, mail, express delivery, etc., and their customs declaration entities are postal or express companies. , most of which are currently not included in customs registration.

1. Easy-to-understand meaning: buying and selling products.

2. Trading scope: Earth. It is China’s sales and purchases with various overseas countries.

3. Complexity: involves settlement in different currencies + transportation (import and export processes) + tariffs

4. Business form: different types that are derived based on business market needs Forms: such as supply chain distribution platform (dolphin b2b2c), vertical e-commerce (Jumei, Pitao, Yangquan), domestic e-commerce platform (Tmall, JD.com), third-party platforms where distributors are settled, etc.

5. Cross-border e-commerce model

5.1M2C model: platform investment. Such as Tmall International.

Advantages: high user trust, requirements: overseas retail qualifications and authorization, service model: overseas direct mail, local return service;

5.2B2C model: bonded self-operation + direct Pick. Such as Jingdong, Jumei, Miya.

Advantages: The platform directly participates in the supply of goods, logistics, warehousing and buying and selling processes, with high sales turnover and good timeliness.

Pain point: The categories are limited, and currently this model still focuses on hot products.

5.3 Vertical Categories: For example, MiYa, the advantage of the maternal and infant category is that it has a low threshold for winning the cross-border incremental market, and this type of product is actually in demand, with high frequency and large traffic.

5.4C2C model: handmade by overseas buyers. For example, Taobao Global Shopping, Yangquan, and overseas buyers (personal purchasing agents) have settled on the platform to open stores. In terms of categories, they mainly focus on long-tail non-standard products.

5.5BBC Bonded Zone Model: Cross-border supply chain service providers, through bonded mailing mode, cooperate with cross-border e-commerce platforms (supply). The platform is responsible for providing user orders and these service providers directly sent to users.

5.6 Overseas e-commerce direct mail: such as Amazon. It has a global high-quality supply chain logistics system and a rich product library.

5.7 generation operation: The more famous one is Haimaoji. It is a technology-oriented platform that automatically captures products from major e-commerce platforms through its self-developed system and performs technical processing such as fully automatic translation to provide a large number of products to help users place orders.

5.8 Community category: Xiaohongshu, which guides consumption through content.

6. Export e-commerce platform: such as: Dunhuang.com. An e-commerce platform that mainly exports domestic products.

Personally understand the role of cross-border e-commerce in the following aspects:

1. To meet the growing domestic demand for high-quality, big-brand products.

Such as: imported milk powder, imported red wine, imported cosmetics, imported beef, etc. Domestic public demand is growing.

2. The demographic dividend of national policies. The country will reduce tariffs for bonded products and pass the dividends back to consumers. Drive and stimulate economic development.

3. Trade globalization and electronic trends.

There are many types of this type, mainly for ease of transportation and not too big, such as cars. The starting point for such a large object is quite high. For example, there are more daily necessities, because electronic products are easier to make, have a low starting point, low operating costs, and quick payback. But in general, if you want to make a lot of money, having a good supply of goods is the key.

Cross-border e-commerce refers to an international commercial activity in which trading entities belonging to different customs borders conclude transactions through e-commerce platforms, conduct payment settlements, and deliver goods through cross-border logistics to complete transactions. . Shopee is in the spotlight this year. It is the largest cross-border e-commerce platform in Southeast Asia and Taiwan, and its dividend period is still there. It is also the only platform with no annual fees, no store rent, and commissions for the first three months.

Cross-border e-commerce refers to an international commercial activity in which trading entities belonging to different customs borders conclude transactions through e-commerce platforms, conduct payment settlements, and deliver goods through cross-border logistics to complete transactions. .

What is the development status of cross-border e-commerce?

The development status of cross-border e-commerce

The cross-border e-commerce industry is China South City e-commerce A special section created by the industrial park. In the early market survey, the industrial park has gained insights into the above-mentioned series of problems commonly encountered by cross-border e-commerce companies, and has tried to resolve them through service resource integration, service clusters, etc. These problems have opened a new window for cross-border e-commerce.

Up to now, dozens of cross-border e-commerce companies, including Global E-commerce, Savvy Network, Tongtuo Technology, Youkeshu Technology, Aoji International, etc., have chosen to gather here, and the industry The perfect cluster services in the park allow these enterprises to grow freely during the period of market opportunities.

The social significance of cross-border e-commerce

As the technical foundation for promoting economic integration and trade globalization, cross-border e-commerce has very important strategic significance. Cross-border e-commerce not only breaks down the barriers between countries and makes international trade move towards borderless trade, but it is also causing great changes in the world economy and trade.

For enterprises, the open, multi-dimensional and three-dimensional multilateral economic and trade cooperation model constructed by cross-border e-commerce has greatly broadened the path to enter the international market and greatly promoted the optimal allocation of multilateral resources and inter-enterprise cooperation. Mutually beneficial; for consumers, cross-border e-commerce makes it very easy for them to obtain information from other countries and buy high-quality and low-priced goods.

1. Product Selection

The most important product selection when opening a store is that you need to first classify the products in your store, for example, into popular models and traffic-drawing models, and then use the data to Analyze and find the products that can bring most of the traffic to the store, continue to conduct detailed analysis of the data of these established products, and analyze what styles are suitable for making hits. Select 3 to 4 models as target models. After selecting the target models, the next step is to optimize products and maintain popular models.

2. The main products are priced at a profit

The sales of the main products are very high, but they only rely on small profits but quick turnover marketing methods. Not only are profits low, it is difficult to support store operations and cannot create popular products. , and may also cause the store to gradually die. If you want to create a hit product, the price must be profitable, and the profit should be between 30% and 50%. This way, you can easily reduce the price when participating in events, and you don't have to worry about the price being too low and no profit.

3. The internal strength of the product

After selecting the main product, you must start to optimize the internal strength of the product. Otherwise, if you try to optimize it later when sales increase, you will risk losing weight. . There are many factors included in the internal strength of the product, from the title to the main image, to the detail page, reviews, etc., they all fall within the scope of the internal strength of the product. This aspect is closely related to the conversion rate of the product and cannot be ignored.

4. Basic issues of sales and evaluation

(1) To achieve a certain sales volume, first of all, it is for the basic weight of the tag and the basic weight of sales for the early stage crowd, and then to prepare for subsequent click conversions, from From a buyer's psychological perspective, there are two stores in front of them. Store A has good sales and store B has 0 sales. In terms of behavioral probability, store A is higher than store B in terms of clicks and conversions.

(2) Positive buyer shows and Q&A further enhance conversions. It must be done realistically and beautifully.

5. Crowd tags

Crowds Because of Pinduoduo’s thousands of people and thousands of faces algorithm, the system will label each crowd with different crowd tags, and we can filter them through search promotion This type of people come into the store. Even if inaccurate crowds enter the store, it will be difficult to make a purchase, so accurate crowd tags are particularly important. If the original conversion rate of our store is good, it means that the original store crowd label is accurate, and we can filter the crowd based on the original store crowd label. If the original store crowd is inaccurate, then it needs to be tested on the crowd and then optimized based on the data later. If you feel that the crowd is not accurate enough, you can also run a Dharma plate to get more accurate.

6. Promotion

(1) Duoduo Jinbao is Pinduoduo’s promotion business. It mainly helps products to get on the homepage and improve their rankings. Use Duoduo Jinbao promotion to make the ranking of products better. Come forward. It is recommended that the commission be set between 15% and 20%. Setting up good coupons will bring better promotion results.

(2) The through train business further attracts traffic, and Pinduoduo creates hot products. The through train business is indispensable. It is recommended that novices start search promotion first, because the introduced people are more accurate and can promote conversion to a greater extent. , and then slowly increase the bid according to the actual situation. Don’t rush for quick success, otherwise the gain will outweigh the loss.

(3) To start Pinduoduo scene promotion, you must first have basic sales and a good conversion rate. Scenario promotion is easy to generate hits and high exposure, but the premise is that you understand all aspects of Pinduoduo and have a certain promotion foundation.

7. Participate in activities to accumulate basic sales

The Pinduoduo platform will provide many activities for merchants, which require merchants to actively sign up. For example, 9.9 special sales, limited-time flash sales, etc. are all high-traffic activities. It can very well help products accumulate basic sales. After docking operations, you can participate in more activities to lay a solid foundation for creating hot products.

8. Summary and analysis of periodic data

Regarding newly launched products, it is necessary to observe a periodic conversion rate and stability, and determine the problem based on feedback. If it occurs, Good times and bad times require in-depth analysis. In short, stability data is closely related to the number of visits and multi-faceted exposure.

The above is my summary of Pinduoduo’s formula for creating popular products, but the specific situation of each seller and each store is different. Everyone must combine the operation routine with the actual situation of the store. Only by operating in a targeted manner according to different pain points can you avoid mistakes to the greatest extent and achieve popular sales

Well, that’s it for today’s sharing. I hope it can be helpful to everyone’s store. I will I have been working in e-commerce for many years, and I deeply understand the importance of learning. The e-commerce industry is also an industry that will regress if you don’t learn or be exposed to new ways of playing. Therefore, I can share a lot of Pinduoduo learning and operation materials that I have summarized from my practical experience. Everyone learns.

Cross-border e-commerce mainly sells products abroad.

In fact, it’s not just on AliExpress. If you often study Wish, eBay, and Joom platforms, you will find that in the category of summer long skirts, the seller’s price is difficult to exceed 20 US dollars. According to this The selling price is converted into RMB, which is about just over 100 yuan. Many girls buy summer dresses on Taobao, and they will find that the price on Taobao is even higher than that on cross-border e-commerce platforms. Taobao still sends domestic express packages, so in cross-border On the e-commerce platform, we still send international parcels, so logistics costs are definitely higher.

So what is the business logic behind this? What is the significance of cross-border e-commerce sellers doing this? First of all, I have shared with you before that postal parcels sent by cross-border e-commerce sellers are charged based on grams. For this long skirt, its weight is about 300 grams, and the postage fee to major countries in the United States and Europe is 35 yuan. The purchase price of the product is between 28 yuan and 35 yuan. Therefore, the gross profit of the product is actually more than 30%. For some sellers with strong supply chains and rich small package channels, the profit can reach more than 40%.

When the order volume reaches a certain level, the profit is still considerable. However, in fact, for small sellers, you can feel the embarrassment of products such as clothing. If you only have a few orders a day, the profit may only be a few hundred yuan, and the competition in the clothing category is fierce* **See you. So do you think cross-border e-commerce platforms are all low-priced products?

In fact, not necessarily. Another operating model is the method of industry leader Anker. The products are self-operated brands + high-priced products. But for us new sellers, we can actually choose when selecting products. For some products with reasonable price ranges, in cross-border e-commerce product selection, there is a golden price range suitable for small sellers. In this price range, it is very beneficial for us to choose products with suitable weight, category, and purchase price. of. Good profit margins and sales can be achieved.