Currently, the cross-border e-commerce platforms that Chinese sellers can enter include Amazon, eBay, OpenSky, lazada, Newegg, Qoo10, paytm, Cdiscount, Priceminister, fnac, Sears, Walmart, etc., so sellers except Amazon In addition to eBay, you can also choose these emerging e-commerce platforms to realize cross-border channel digging for yourself.
The following is a brief introduction to some related platforms, hoping to bring help to everyone.
First introduce the French e-commerce market:
1. Cdiscount, the largest comprehensive e-commerce platform in France
According to data, Cdiscount is the largest and most important e-commerce platform in France. One of the e-commerce platforms, it generated revenue of 2.074 billion euros in 2015, half of which came from the online sales platform C le Marché. Its international business is mainly located in Colombia, Cote d'Ivoire, Ecuador, Thailand and Vietnam.
Currently, 44.9% of the Cdiscount platform’s online traffic comes from mobile phone traffic. The platform has 11.8 million unique monthly visits, an average of 900,000 new unique visitors every day, has 16 million loyal buyers, a daily transaction volume of 30,000 items, and a daily shipment of 125,000 items.
In addition, Cdiscount’s main categories cover daily necessities, food, electronic products, home appliances, baby products, bags, toys, home furnishings, etc. Among them, electrical appliances and electronic products are mainly popular among French netizens favorite.
The platform includes products covering all categories online. Within one year, the number of retailers will increase by 106, and the number of product categories will increase by 79.
As for warehousing and logistics issues, it is understood that overseas merchants stationed in Cdiscount can choose to ship goods themselves, or they can also use Cdiscount’s own overseas warehouse (FBC). It provides the following delivery methods: first, the freight is delivered to your home, and buyers can choose standard delivery, tracking delivery, and signature delivery; second, delivery to Casino Supermarket (a French supermarket chain); third, immediate delivery, and you can choose the nearest store to deliver the goods. The seller can pick it up at the store, and the store will distribute the goods on site according to the order after arriving at the store. Fourth, when picking up goods at the self-pickup point, you can choose to have the goods delivered to the self-pickup point. There are currently 17,500 pickup points across France.
It is worth noting that the buyers on the Cdiscount platform are targeted at netizens who prefer medium to low price positions. Among them, computers, electronic technology and household appliances are the most popular, while household products, jewelry and luggage are also in high demand.
2. Priceminister, France’s second-ranked comprehensive e-commerce platform
Yibang Power Network learned that Priceminister was founded in 2000 and is headquartered in France, with offices in the UK and Spain. to develop e-commerce business. In June 2010, Priceminister was acquired by Rakuten (Japan's Rakuten Group) for 200 million euros, becoming the largest e-commerce platform under Rakuten Europe.
Currently, the Priceminister platform has more than 22 million registered users online, with 10 million unique visitors per month. Priceminister has more than 200 million online products in a wide range of categories, including books, electronic products, toys, clothing, furniture, household appliances and food. Its dominant categories include 3C, clothing and home furnishings.
There are 5,000 online merchants, including various small and medium-sized stores, as well as internationally renowned brands such as Zara, Sony, Pampers, Levi's, Chicco, etc. The average daily online transaction volume is 30,000 -50,000 pieces.
In addition, according to Lengow French survey data, Priceminister platform users have the following characteristics: the ratio of men to women is half and half, the average age is between 26-50 years old, and the average shopping cart value of women is about 29 euros, while for men it reaches 37 euros.
In terms of platform payment, PriceMinister currently supports credit card payment and PayPal. The penetration rate of credit cards in France is very high. 95% of the transactions on the Priceminister platform are paid by credit cards, and only 5% are paid with PayPal. In terms of logistics, PriceMinister leverages Rakuten Group's global network advantages and can use Rakuten's cross-border logistics services to achieve free circulation of goods around the world.
It is worth noting that export sellers who want to join the Priceminister platform also need to understand these: Generally speaking, sellers can register an account directly; there are four different options for commission payment, and the amount depends on Depends on the option; monthly rent is 39 euros/month (before taxes); fees are payable monthly, payable at the end of the month.
3. FNAC, a well-known retailer of cultural products and electrical products in France
It is understood that FNAC is a well-known retailer of cultural products and electrical products in France (full name: Fédération Nationale dAchats Cadres, Meaning "National Managers Purchasing Alliance"). The company was founded in 1954. By 1977, FNAC had 12 branches in Paris.
Currently, FNAC’s business has covered 8 countries including Germany, Spain, Switzerland, and Morocco. According to Lengow French sales survey data, FNAC achieved a turnover of 3.9 billion euros in 2016, globally* **Has 189 stores and approximately 10 million unique visitors per month. It has 5.3 million members and more than 3,000 sellers.
In 2009, FNAC officially launched an online sales platform, focusing on electronic products, cultural audio-visual products, home furnishings and kitchenware. In addition to its online sales platform, the company also has mobile apps and offline stores.
According to Lengow French sales data analysis, the audience users of the FNAC online platform have the following characteristics:
Female consumers account for 54, and male consumers account for 46; the main users The age group of the group is 35-49 years old;
Members aged 40 and above are the middle and high-income group.
Like most platforms, FNAC adopts the following charging model: the monthly platform usage fee is 39.90 euros,
The commission depends on the product. In order to increase the access rate of the platform, FNAC has adopted the following promotion strategies: email marketing, banner advertising, product homepage recommendations, SEO & SEM, social network promotion, online price comparison network and online alliance promotion, etc.
4. 3C and home appliance category e-commerce platform Pixmania
Data show that Pixmania was founded in 2000 and was once the leader of French online sales platforms, with business scope covering 30 European countries. nation. The platform can sell tens of thousands of products including digital cameras, televisions, game consoles, computers, tablets, and small household appliances.
In 2010, its sales reached 900 million euros, and it has its own logistics centers and customer service centers across Europe. However, in recent years, Pixmania's operating conditions have continued to deteriorate. Data show that from 2011 to 2014, Pixmania's turnover fell sharply, from 850 million euros to 295 million euros; its employees decreased from 1,000 in 2000 to 370 now, a decrease of Nearly 2/3.
In addition, the rise of Amazon and Cdiscount has put tremendous pressure on the platform, and Carrefour's acquisition of Rue du Commerce has further curbed the development of Pixmania.
Export e-commerce learned that in October 2015, Pixmania filed for bankruptcy protection. In early 2016, the court announced that the company would undergo judicial reorganization. French online shopping mall Vente-du-diable (hereinafter referred to as VDD) has become the takeover. On February 24, 2016, the French online mall Vente-du-diable (hereinafter referred to as VDD) became the takeover.
VDD has previously announced that the two parties are in the process of asset liquidation, but did not disclose the specific transaction amount; in terms of team, Vente-du-diable will lay off a large number of employees from Pixmania’s existing team, retaining only 13 of employees.
As for the future development direction, VDD stated that after the transaction is completed, it will use the brand effect and reorganize the team to revitalize Pixmania, and focus its strategy on circular economy, development of new services, etc. In the future, it will A second-hand goods channel will be launched to expand the category.
Then introduce the US market:
1. Newegg
Newegg was founded in 2001 and is headquartered in Los Angeles, USA. The website is mainly engaged in the online sales of 3C products such as computers, consumer electronics, and communications. In the United States, it sells 55,000 types of products and is already one of the largest IT and digital online retailers in the United States.
2. Tanga
Tanga was established in the United States in 2006. It is an online shopping website that is updated every 24 hours, providing instant updates of discounted products for online shopping experts. Mainly engaged in various categories of electronic products, jewelry, clothing accessories, household items, etc., its monthly order volume reaches 200,000, the average page views are 7.5 million, and the users exceed 10 million.
3. Sears
Sears has 1,500 offline physical stores in the United States and two e-commerce platforms: Sears.com and Kamrt.com. Currently, Sears.com is the largest points platform and reward e-commerce platform in the United States, with more than 106 million registered members and sales of US$17 billion. The products it sells are mainly divided into categories such as home appliances, automobiles, maternal and infant, clothing, electronics, health, home, jewelry, outdoor, shoes, tools, toys, etc.
4. OpenSky
As a high-quality local e-commerce platform in the United States, OpenSky has strategic investment from Alibaba. This cooperation with ESG will provide Chinese sellers with new opportunities in the U.S. market. . OpenSky is different from Amazon and eBay. Its main sellers are small and medium-sized enterprises, helping small and medium-sized enterprises to successfully sell goods on the platform. Moreover, the consumer groups on the platform are mainly concentrated in high-income women aged 35-60 with strong purchasing power.
Opensky can help sellers achieve high profits, which is also inseparable from the platform’s precise algorithm.
The OpenSky platform provides sellers with supply chain value services from procurement to distribution through its multi-platform resources and services, provides basic technical facilities, distribution and marketing, and helps more than 100,000 merchants use the power of the Internet to accurately It has connected with more than 10 million customers and achieved annual sales of more than 5 billion US dollars. OpenSky's proprietary algorithm will score the seller's products through more than 100 different variables and match them with relevant shoppers. Through its push system, it will push the in-demand products to potential buyers at the right time to increase product sales. Opportunities to increase store sales.
Indian market
Paytm is India’s largest mobile e-commerce and payment platform. It sells mobile phones and accessories, electronic products, fashionable men's clothing, women's clothing, baby toys, kitchenware, auto parts and other commodities. At present, the number of active users on its platform reaches 130 million, the commodity transaction volume reaches 3.5 billion US dollars, and the monthly transaction volume exceeds 75 million, of which 60% of the transaction volume comes from the mobile terminal. There are up to 50,000 new registered users every day, and the customer's monthly repeat purchase rate As many as 4 times, it is an emerging e-commerce platform with great potential.
How to join these platforms? ESG Group provides green channels for these platforms to help sellers quickly settle on the platform and open stores. It also provides sellers with platform operations, overseas warehousing, logistics, payment collection and other services to make cross-border transactions easier for sellers.
If you want to apply to join the above platforms, you can register as a WE member and submit the application materials. The ESG investment manager will contact you to assist you in completing the platform settlement and opening a store.
Southeast Asian market
1. Lazada
Lazada was established in March 2012. It only took three years to become the largest e-commerce platform in Southeast Asia. The business volume has reached 1 billion US dollars, the average daily visits are 4 million, and the number of merchants has exceeded 15,000. Headquartered in Singapore, it has branches in Malaysia, Singapore, the Philippines, Thailand, Indonesia, Vietnam, and other countries. Alibaba acquired Lazada, a mainstream e-commerce platform in Southeast Asia, for US$1 billion in 2016, providing a more powerful assist in entering the Southeast Asian market. Alibaba will be committed to building a complete e-commerce ecosystem in the local area.
2. Qoo10
Qoo10 has developed very well in Singapore. It is the largest e-commerce platform in Singapore. It is also the most mature localized B2C platform among Southeast Asian B2C platforms. . The platform originated in South Korea and is famous for its cheap goods. It can be described as Singapore's version of Taobao. The platform offers a wide range of products, including various electronic accessories, clothing, food and even tickets. One of its great features is that you can pay at local convenience stores 7-11, which is convenient for those who don’t have a credit card. However, not all shipments are in Singapore, so shipment waiting times and shipping methods may vary.
Latin American Market
MercadoLibre is the largest e-commerce platform in Latin America. It was founded in Uruguay in 1999 by Marcos Galperin. The company has received investment from JP Morgan since its inception. With $7.6 million in financing from internal investors, the company listed on Nasdaq in 2007. At present, its e-commerce business covers 19 Latin American countries including Brazil, Argentina, Mexico, Chile, and Colombia. Its categories include electronics, mobile phones and accessories, fashionable clothing, home life, beauty and health, and toys. In 2015, its GMV exceeded 90 billion dollars.
There are also e-commerce platforms such as Walmart, but I won’t introduce them one by one here. Compilation source: ESG cross-border e-commerce