1984.

Jianlibao was born in 1984 and contains the health care meaning of "health and vitality". It became an instant hit after the 1984 Los Angeles Olympics and was known as the "Chinese Magic Water." As China's first drink with added alkaline electrolytes, Jianlibao took the lead in introducing the concept of sports drinks to Chinese people.

Jianlibao is associated with sports. Sponsoring sports events is a concentrated expression of Jianlibao’s characteristics as a sports drink. At the end of 2008, Jianlibao became the designated sports drink for the 2010 Asian Games in Guangzhou. Jianlibao grasped the pulse of the market and took advantage of the Asian Games to launch a new era. A series of sports marketing to comprehensively build a well-known brand of sports drinks.

Dr. Chen Xinjin, who participated in product development, volunteered to design the trademark and asked his brother, who loves calligraphy, to write the three words "Jianlibao" on a piece of rice paper. Li Jingwei, director of Foshan Sanshui Winery, also asked Sanshui The district's advertising agency designed a trademark graphic that combines Chinese calligraphy with English letters.

The birth of this new trademark was groundbreaking in the 1984 product boom: the dot at the top of the "J" is like a sphere, which is a symbol of ball sports, and the lower part is composed of three curves juxtaposed, like The three tracks are a symbol of track and field. Viewed as a whole, the shape of the character resembles a gymnast or diver doing a flexion and abdominal posture. The entire trademark reflects the blood relationship between Jianlibao and sports. It stood out among the outdated and similar Chinese product trademarks at the time.