Trademarks play a vital role in the market operations of enterprises. Consumers can distinguish a company from other types of companies through the prominence of a company's trademark. Establish a good cooperative relationship with consumers through the design and image of corporate trademarks. With the rapid development of China's economy, more and more national entrepreneurs have begun to develop their own brands in the international market. In order to meet the needs of corporate products, they will choose some foreign trademarks as their product logos.

Compared with Chinese trademarks, foreign trademarks have many cultural differences. If you want to have strategic capabilities in foreign markets, then the choice of trademark is your step into the international market. For example, in countries such as Pakistan and Kenya, numbers cannot be used as trademarks; in Sweden, blue cannot be used as a trademark; in France, according to national customs, peach blossoms are considered unlucky, so in France, it is strictly prohibited to use them for various purposes. trademark.

The importance of a trademark to an enterprise is self-evident. To an enterprise's competitors, the value of a trademark far exceeds its original purchase value. In the fierce market competition, trademark wars continue. For foreign private products, the selection and application of foreign trademarks is to practice one's own "internal strength" and better integrate economy and strength.

What are the channels for purchasing foreign trademarks?

The above is relevant information about foreign trademark purchase channels. With the above knowledge, you can avoid detours during the trademark procurement process.