Famousness.

Famousness refers to the degree to which an organization is known and understood by the public. It is an objective measure to evaluate the reputation of an organization. It focuses on the evaluation of "quantity", that is, the breadth and depth of the organization's impact on the public.

Brand awareness is a critical brand asset, but awareness alone cannot increase sales, especially for new products. In a highly competitive market segment, it is crucial for businesses to increase brand awareness and enable it to generate actual sales revenue.

Brand awareness refers to the ability of potential buyers to recognize or remember that a certain brand belongs to a certain type of product. It involves the association of product categories with brands.

For example, the visibility of the Metropolitan Museum of Art will not necessarily increase the visibility of MetLife; similarly, writing "Levis" on a balloon will not necessarily increase its visibility.

But if the balloons are made into the shape of Levis 301 jeans trouser legs, then the brand and the balloons are connected, which can improve the effect of creating awareness of the balloons.

Companies should seize the opportunity to establish connections with celebrities, provide their products for their use, and use the celebrities' significant influence in all aspects of society to advertise for the company to increase the company's visibility.

During the 1936 Berlin Olympics, Adidas gave its newly invented sprint shoes to Owens, an African-American athlete who was expected to win the gold medal. As a result, Owens won four gold medals in a row, and Adidas' sports shoes became famous and sold all over the world.