This approach is definitely an infringement and infringes upon the trademark rights of Cha Yan Yuese. According to media reports, the results of Cha Yan Yuese’s lawsuit against the infringers were finally announced recently. Cha Yan Yuese was awarded a compensation of 1.7 million yuan, and the court also required the infringers to make a public apology. In fact, people who are familiar with Cha Yan Yuese should know that Cha Yan Yuese was copied by many companies a few years ago. At that time, it was just a local brand in Changsha. There were no branches in other places, and it was not open to franchises. , so many out-of-town shops imitate the tea-colored trademark to open stores in order to attract consumers. There are even companies that open up franchises in the name of tea beauty to deceive more people's trust.

After so many years of development, Cha Yan Yuese finally sued the infringer this year and succeeded. And this has a lot to do with the development of Cha Yan Yuese, because in recent years, Cha Yan Yuese is no longer satisfied with Changsha, and has begun to develop in Shenzhen, Guangzhou and other places. In order to maintain its own brand influence, it will naturally Clean up these pirated and infringing merchants.

The victory of the prosecution in this case once again reflects the rise of Chinese corporate property rights awareness. Many companies have begun to mainly protect their own brand image and trademark rights, and will no longer allow these infringing and pirated manufacturers to infringe at will. , there should be more similar cases in the future.

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The court held that the promotional photos of Luoqi Company were consistent in terms of composition, scene, environment and other aspects. Only the picture of the lady on the store sign was changed and the The change of "Tea Yan Yuese" to "Tea Yan Guanse" is a false propaganda for one's own use through photo modification technology.

According to the judgment, Luoqi Company and Kaijun Shengpin Company shall stop unfair competition behaviors such as advertising, franchise licensing investment promotion, false publicity and other nationwide decorations that are the same as or similar to Chayanyuese; Chayan Yuese will be compensated 1.5 million yuan for economic losses and reasonable rights protection expenses, and will also be compensated 200,000 yuan for economic losses and reasonable rights protection expenses, totaling 1.7 million yuan. In addition, the defendant must publish a statement to eliminate the impact in the China Intellectual Property News. As for Cha Yan Yuese's other claims, the court rejected them.