Whether a registered trademark uses text or graphics depends on personal preference and each has its own characteristics.

Characteristics of graphic trademarks:

1. Advantages of graphic trademarks:

Intuitive, vivid and contagious, it helps companies implement differentiated brands Strategy;

It is not restricted by language, region, etc., and is more conducive to public recognition and memory.

2. Disadvantages of graphic trademarks:

Compared with word trademarks, they are not conducive to name and communication;

Graphic trademarks are more difficult to query than word trademarks. In comparison, the probability of successful registration is relatively low.

Characteristics of word trademarks:

1. Advantages of word trademarks:

Word trademarks have shape, sound and meaning at the same time, which are used for visual and sensory perception respectively. Ear and heartfelt, it can convey information intuitively and is easy to call;

The registration success rate of word trademarks is relatively high, because word trademarks are relatively easy to search and similarities with other trademarks can be avoided in advance, so the probability of passing the review is relatively higher.

2. Disadvantages of word trademarks:

They are greatly affected by language and region. For example, trademarks with foreign characters are more difficult to be remembered and recognized by local people. This is also an international brand. The reason why local word trademarks are generally re-registered is based on the host country;

Some can only convey indescribable meanings that are easier to convey through graphics, but word trademarks are lacking in this kind of expression.

Therefore, how to choose:

1. Choose flexibly according to the company's business

Generally speaking, mass consumer goods should adopt more lively forms of expression, graphics A trademark or a combination of graphics and text is a good choice, while niche consumer products need to be chosen based on the tastes and preferences of target customers. For example, professional services industries should prefer wordmarks to highlight rigor and stability.

2. Text trademarks are more popular in design

Because they are inconvenient to name and spread, simple graphic trademarks are rare. We recommend that trademark applicants apply for a graphic trademark and a word trademark at the same time. Since word trademark applications have a higher success rate, trademark applicants can apply for a word trademark first for defensive purposes, and then continue to apply for a graphic trademark after the graphic design is completed.

3. Pay attention to the infringement risks of word trademark fonts

In order to reduce costs, many entrepreneurs directly download commercial fonts from the Internet for trademark registration. Most commercial fonts are prohibited from commercial use without authorization. Once sued by the font company, you may face huge compensation. Today, as the country continues to strengthen copyright protection, every entrepreneur should have copyright awareness.