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xx County Brand Creation Work Summary Report In recent years, our county has vigorously implemented brand strategies, strengthened brand awareness, carried out brand publicity, paid attention to support and cultivation, and formed a number of Agricultural product brands with a certain scale and popularity have continuously increased the added value of agricultural products and effectively promoted the sustained, healthy and rapid development of the county economy. The summary is as follows:

(1) Basic situation of brand building

At present, the number of registered trademarks of agricultural products in our county reaches 7; 4 types of agricultural products have obtained pollution-free, green and organic agricultural product certifications. 7 companies have obtained QS food safety management system certification.

(2) Main practices and work results

1. Strengthen organizational leadership, strengthen awareness and build brand. The XXX County Agricultural Bureau attaches great importance to the brand building of agricultural products, timely adjusted and enriched the leading group for agricultural product brand building, further clarified the responsibilities of the leading group and departmental responsibilities, and formed a long-term working mechanism with top-down linkage, layer-by-layer responsibility, and strict implementation. Policy documents such as the target assessment system for agricultural product brand building and the support fund reward methods have been successively issued to reward products that have passed pollution-free agricultural products, green food, organic food certification and agricultural product base certification. Agricultural brand building has become an important part of agricultural industrialization, agriculture and animal husbandry. a booster of modern development. Various forms of brand knowledge promotion activities have been carried out. The county's brand awareness has been significantly enhanced and the brand atmosphere has become increasingly strong.

2. Develop unique resources and leverage your strengths to build your brand. The first is to play a good role in ecological resources. The XXX County Agricultural Bureau makes full use of the unique water, soil, light and heat resources to actively develop pollution-free agricultural products, green food, and organic food, and transform resource advantages into brand advantages and economic advantages. The second is to build a good brand for specialty products. Actively explore the county's characteristic resources and develop the brand connotation of characteristic agricultural products, thereby enhancing the vitality of agricultural product brands. Efforts have been made to cultivate a number of characteristic leading industries such as red dates, apricots, grapes, pine nuts, badam, etc. The scale, quality and processing capacity of economic crops are at the forefront of XX, and the characteristic brand effect has been...