Xiamen Jinlu Jewelry was founded in 1996. It is an enterprise specializing in the production, processing, wholesale and retail of gold and silver jewelry. At the beginning of the development of the enterprise, it has been established to win by quality, first do a good job, and then make the enterprise bigger. Based on the principle of being honest and doing things with heart, we firmly establish the concept that quality is the life of the enterprise, build a high-quality brand, and promote the development of the enterprise. . Jinlu Jewelry has now become one of the leading enterprises in the jewelry industry in Fujian Province, and "Jinlu" has been rated as a well-known trademark in China.

2009 China Jewelry and Jade Jewelry Appraisal

Xiamen Jinlu Jewelry and Fuzhou Jinlu Jewelry have 150 chain stores and counters nationwide, and six in Fujian Province. A large chain gold store. Jinlu Jewelry Street, which consists of "Jinlu Jewelry Platinum Store", "Jinlu Jewelry Gold Store" and "Jinlu Jewelry Diamond Store", reflects the business model of brand strategy; Jinlu Jewelry Zhongshan Silver Building has created a modern, The jewelry showroom with international standards and the Lotus Jewelry and Gold Store with a business area of ??nearly 3,000 square meters fully demonstrate the operating strength of Jinlu Jewelry as a well-known Chinese jewelry brand.

The opening of "Jinlu Jewelry Jiahe Jewelry City" in 2004 moved Jinlu into the strategic pattern of an international boutique fashion chain; in 2006, the "Jinlu Jewelry Siming Jewelry" located in the center of Xiamen was founded Gold Store"; in 2006, Fuzhou Jinlu Jewelry Co., Ltd. was founded in Fuzhou City, Fujian Province, and at the same time, Fuzhou Zhongting Street Jinlu Jewelry Street (composed of Jinlu Jewelry Gold Store, Jinlu Jewelry Platinum Store, and Jinlu Jewelry Diamond Store It consists of six new stores, Jinlu Jewelry Store, Jinlu Jewelry Crafts Store, and Jinlu Jewelry Store, with a business area of ??nearly 5,000 square meters).

Jinlu takes "being a century-old enterprise, quality-oriented, honest service, customer first" as its business purpose, attaches great importance to product quality, and has formulated a set of strict product testing, quality inspection, and management system. Strictly implement the company's product purchase, sales, and inventory management system, clearly state the actual price, and measure accurately. It is strictly forbidden to sell unqualified products on the counter. We must do a good job in pre-sales, sales, and after-sales services to satisfy every consumer and win the market. and consumer recognition. The company actively participates in the demonstration activity of "Striving to Create a Hundred Cities and Thousands of Stores Free of Counterfeit Products", introduced and passed the ISO 9001-2008 quality system certification, and always uses customer satisfaction to measure the problems encountered in actual work. In the past few years, the customer satisfaction rate has increased year by year.

In view of the characteristics of gold jewelry business, Jinlu Jewelry puts forward the code of conduct of "people who make gold must have a heart like gold" and "it is better to lose ten thousand taels of gold than to lose the customer's heart", and employs domestic senior Production and testing experts and university professors serve as the company's perennial vocational education consultants, providing training and guidance to all employees, so that the company always maintains a high-standard product testing and inspection system, a civilized service system, and continuous innovation in quality management. It has won the China Excellent Performance IQ N ET 9004 Management Excellence Award.

In order to protect the rights and interests of consumers, all Jinlu jewelry products have passed the inspections of Fujian Jewelry Fair, Jewelry Appraisal Professional Committee, and Gold Jewelry Quality Supervision and Inspection Station. After several years of hard work, the high-quality Jinlu jewelry brand has occupied the market with its unique charm and improved the credibility of the corporate trademark.

2009 China Jewelry and Jade Jewelry Appraisal

In the past 13 years, Jinlu Jewelry has won the titles of "Xiamen Famous Trademark", "Fujian Famous Trademark", "Fujian Famous Brand Product", " It has won more than 200 national, provincial and municipal level honorary awards, including "China's Famous Commercial Brand Enterprise", "China's Famous Brand in Jewelry Industry" and "China's Famous Trademark". Jinlu Jewelry makes full use of its brand advantages, continuously improves the taste of its products, and expands its market share through national chain and counter operations. Its products sell well in more than 20 provinces and cities across the country.

2009 China Jewelry and Jade Jewelry Appraisal

Jinlu Jewelry has fully cooperated with excellent domestic and foreign manufacturers to design its own unique brand products through its brand advantages and introduce international fashion Expand the market with popular products, unswervingly "pursue professional perfection", and implement brand strategies as always. Jinlu Jewelry is located in Xiamen, one of the bridges for the peaceful development of cross-strait relations, and will be committed to showing the good image of mainland jewelry companies. Jinlu Jewelry will operate with integrity, provide high-quality and professional services, take the road of brand development, and strive to "build national ambition and create a Chinese famous brand" as its goal to contribute to the development of the jewelry industry.