2. Preliminary inspection and acceptance
(1) After receiving the application and materials submitted by the applicant, the Trademark Office conducts a preliminary examination (called formal examination) according to law, examines whether the applicant's application behavior is valid and whether it meets the acceptance conditions, and decides whether to accept it.
(II) Substantive review
Substantive examination is the examination conducted by the trademark authority to determine whether the trademark applied for registration meets the registration conditions. The contents of the review include the following aspects:
1. Whether the trademark is significant.
2. Whether the trademarks are identical or similar.
3. Whether the trademark violates the prohibition clause.
4. Whether there are other prior applicants for the trademark. Where two or more applicants apply for registration of the same or similar goods with the same or similar trademarks on the same day, and the application materials meet the relevant provisions, the Trademark Office shall notify the applicants or their agencies to reissue the Notice of Proof of Use. The applicant shall provide proof of the use of the subject matter within 30 days, with the earlier use as the first application.