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What is a brand out of control?

Brand out of control

It should mean that the brand holder blindly (without strict control of product quality and review of franchisee conditions) conducts a large number of activities in order to expand brand influence and market share. Recruiting franchisees on a timely basis makes the brand quality unable to be unified and controlled, leading to a decline in brand quality and affecting the entire brand image and corporate reputation.

The brand is out of control, Little Sheep

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