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How to write product descriptions on Taobao?

1. Brand Introduction

2: Focus Picture (Arouse Interest)

3. Target Customer Group Design---Who to Buy for?

4. Scene pictures (design pictures according to the user's scenarios)

5. Product details pictures (including panoramic and detailed pictures)

6. Product comparison pictures, the advantages of each feature, must have a comparison picture of the disadvantages of other features, all displayed in the form of pictures!

7. Brand details (gradual trust, including manufacturer authorization, inspection report)

8. Why buy (advantage design)

9. Why buy

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10. Comparison of similar products (price, quality, etc.)

11. Customer reviews

12. Give buyers reasons to buy - as a gift for lovers, as a gift for parents, as a gift for leaders , as a gift to a friend?

13. Issue a call to buy (why buy in my store immediately, now, immediately)

14. Related recommended product pictures (only three pictures are published, but each picture Above, there must be the number of units sold, and the following three products should be released: first, the best-selling products in the whole store, second, the best-selling products in this category, third, the most replaceable products in this category, and fourth, the most replaceable products in this category. The most relevant products, select three products from the above four products to publish)

15. Shopping needs (postage, delivery, returns and exchanges, etc.) Extended information

Description function

1. Let customers know more about the product itself

2. Let consumers feel the temperament and efficacy of the product from the description

3. Gain consumer trust and good impression

4. Improve the quality of the product

5. Guide consumers to place orders

6. Increase the beautification effect of the page

Notes

Baby description is the key to online sales, and there are many weak points that need to be firmly grasped.

1. Don’t use too many threatening descriptions

2. The description of the product should not be too different from the actual product

3. Be true to the description

4. Long paragraphs of text expressions are taboo and should be combined with pictures, videos and other expression methods

5. Use Internet language in an appropriate amount (different product scales can be relaxed)

6 , Don’t deliberately suppress your peers

Of course, with the continuous improvement of the social system, the network system is also becoming increasingly perfect, so the aspect of baby fraud almost no longer exists.

Describe business opportunities

With the rise of online shopping, thousands of people have begun to start businesses online, and these people themselves have become a specific consumer group. Their demand for high-quality baby descriptions has also created a market for baby descriptions. There are a large number of decoration shops on the Internet, and businesses such as baby template sales are in full swing. It has become a big commercial cake, waiting for more people to share it. With the further development of online shopping, this piece of cake will become bigger and bigger.

Reference: Baidu Encyclopedia Baby Description