CIS: Corporate Identity System CIS (Corporate Identity System)

CI: is the abbreviation of English Corporate Identity, also called CIS in some literature, which is English Corporate Identity The abbreviation of System, literally translated as corporate image recognition system, free translation as corporate image design.

VI, also known as VIS, is the abbreviation of English Visual Identity System. It means the unified visual identification, standardization and specialization of all visible things in the enterprise.

Extended information:

CIS is generally divided into three aspects, namely corporate concept identification - Mind Identity (MI), behavioral identification - Behavior Identity (BI) and visual identification ——Visual Identity (VI).

Corporate philosophy refers to the value principles and cultural concepts that are unanimously recognized and abided by the enterprise formed in the long-term production and operation process, as well as the business direction determined by the corporate value principles and cultural concepts. , business ideas and business strategic goals. Corporate behavior identification is the behavioral expression of corporate philosophy, including various internal and external behaviors of corporate employees under the guidance of the philosophy, as well as various production and operation behaviors of the company.

Corporate visual identity is the visualization of corporate philosophy, which expresses and conveys the enterprise to the public through media and methods such as corporate image advertising, logos, trademarks, brands, product packaging, corporate internal environment layout, and factory appearance. idea. The core purpose of CI is to convey corporate philosophy and establish corporate image through corporate behavior identification and corporate visual identification.

Baidu Encyclopedia-Corporate Image Identification System

Baidu Encyclopedia-Visual Identification