Yes. According to the "Measures for the Supervision and Administration of Online Transactions" issued by the State Administration for Market Regulation, anchors carrying goods must ensure the authenticity of the goods and cannot use their well-known identities as celebrities, Internet celebrities, etc. to rely on the trust of consumers to deceive consumers. , the products He Shengming sells on live broadcast are all gold jewelry, and the brands are all well-known brands such as Chow Tai Seng and Saturday Fu. Moreover, He Shengming showed the public the authorization letters between himself and famous brands such as Zhou Taisheng and Saturday Fu during the live broadcast. The products sold by He Shengming on live broadcast are all genuine. . Live streaming means that the live broadcast entertainment industry brings products at the same time as the live broadcast. The anchor recommends the goods in the live broadcast room, also known as the good product recommendation officer.