, was recently detained by the public security organs for investigation on suspicion of “market manipulation”. In the "2008 Hurun Rich List" released in October 2008, Huang Guangyu has just become the Hurun version of "China's richest man" for the third time with a wealth of 43 billion yuan.

In recent years, wealthy people who were once on the rich list have fallen off one after another. In 2007 alone, many billionaires were imprisoned. Among them, the well-known ones are There are Wu Ying, Xie Guosheng, Sun Shuhua, Wen Ruifen, Li Yichao, Zhou Yimin, etc. Every year when the Hurun Rich List is released, some "rich people" soon get into trouble, so the Rich List is called the "Soul Chasing List" by some people.

The richest man Huang Guangyu’s family reveals the secrets

Text/Jing Text

Huang Guangyu is one of the most successful retail entrepreneurs in contemporary China. But the word Huang Guangyu has been loaded with too many meanings that are not commensurate with his temperament and nature.

Some of these "intangible assets" made him secretly happy, while others made him overloaded. Now even some of his small business tricks are enough to shake up the entire Chinese retail market.

Once again elected as the richest man in China, Huang Guangyu became a role model for countless Chinese young people. However, people have to face the fact that Huang Guangyu is an extreme figure, because before graduating from junior high school, his ability to cash out in the capital market and his wealthy life are almost impossible to replicate in contemporary China.

However, Huang Guangyu, who believes that intangible assets are the real wealth, always triggers big or small movements wherever he goes: "How did you become the richest man in China?" "Gome can still grow. "Does this huge business empire have a strong enough capital chain?" These are people's favorite questions to ask Huang Guangyu, and he can always answer them one by one without any pain. In fact, the future of Huang Guangyu and Gome has often become a topic of discussion in the financial media.

For a company like Gome that has grown to a large scale and is still growing rapidly, any doubts about it are not surprising. On the one hand, the invisible wealth of Huang Guangyu's brother Huang Junqin is talked about by the outside world; on the other hand, the power changes of family members within Gome are constantly being exposed.

It is one thing to expect Gome to perform earth-shatteringly, but blind pursuit may lead to the opposite result. Gome may not be the best private enterprise in China, but it is synonymous with ambition and wealth.

Can Huang Guangyu still hold the title of the richest man in 2006? We don’t know, just like Huang Guangyu himself said that "sales in 2008 will reach 120 billion", maybe it is just a market imagination, but it has already Let market investors excitedly calculate future profits. As Napoleon once said: The world is ruled by imagination.

Gome seems to look beautiful. However, under the constant squeeze from competitors such as Suning and Yongle, Gome may leave investors with less and less room for imagination.

Huang Guangyu is rumored to be as domineering as a godfather.

When he has time, he will also go online to read reports about himself. He started his business at the age of 17. In the past 19 years, he and his Gome Electric Co., Ltd. have been ostracized by his peers and criticized by the media. Huang Guangyu has cultivated to the point where he is almost as calm as an old monk. But when some media accused Gome of having a "triad boss-style corporate culture," he still couldn't conceal his youthful arrogance: "I find it very strange, where did they make up such stories? Is this really the case? The country's crackdown on gangs." I will be the first to bear the brunt. Where am I guilty? How am I guilty?"

Last year, reports about Huang Guangyu and his American empire being too domineering appeared in the newspapers. What's interesting is that Huang Guangyu simply shaved his head and showed a completely indifferent attitude. He seemed to be comfortable with titles such as "Godfather" and "Price Butcher". However, an insider revealed that he was under so much pressure during that time that his hair fell out so much that he had to "shave" his hair.

Huang Guangyu has a very important principle in his work and life, which is to see whether 1 + 1 is greater than 2. His expansion from the home appliance retail industry to the real estate and investment industries was based on this concept; he also based on this concept when dealing with his relationships with his subordinates and even family members.

The 36-year-old richest man who makes people love and hate him

Until 2001, people still knew about Huang Guangyu, a young man who ranked among the top three on the "Forbes" list of China's richest people. Very little.

In different people’s mouths, Huang Guangyu’s character shows diversity.

Huang's secretary commented on Huang: He is kind and has no airs. It is said that he often greets the security guards and cleaning workers in the building cordially when he gets off work. Some media reporters who have interviewed him also feel that Huang Guangyu is straightforward and simple.

But for the suppliers who work with him, Huang Guangyu is a person they have a "love-hate relationship with". For every supplier, Gome Electrical Appliances means huge and tempting sales volume, but his "cruelty" in bargaining is unbearable.

At the Gome headquarters on the 18th floor of the Pengrun Building, Huang Guangyu is an awe-inspiring boss. Some people say that even his brother-in-law, Zhang Zhiming, who was the general manager of Gome, "lowers his eyebrows like a little daughter-in-law" in Huang Guangyu's office. As for other employees, they don't even dare to talk about him. out. According to an executive currently working at Gome, Huang Guangyu "When he thinks about something or arranges something, he is absolutely silent and obeys unconditionally."

Huang Guangyu The requirements for his subordinates are almost harsh. Gome's annual sales revenue growth is staggering, but internal executives are still terrified because they have never reached the goals set by Huang Guangyu. For example, in 2003, Gome's sales reached 17.8 billion, but it was still 4.2 billion less than the predetermined target. He often said to Zhang Zhiming and other executives, if it were not for the opportunity to train you and let me personally operate the business, Gome would be better than it is now.

Huang Guangyu’s harshness towards employees can be seen everywhere. On the back of a business card handed over by a Gome executive, you can see this "Integrity Commitment": "I promise to do the 'three noes' when cooperating with your company - not to accept gifts from customers; not to receive kickbacks; not to seek personal gain with power." "Please supervise." Even the anti-corruption reporting hotline is marked above.

Some executives understood this: "Without his dominance, it would not have been possible for him to achieve such a big business. Mr. Huang is still relatively loyal. Many people leave Gome and then come back. He He won't abandon it, and may be promoted to a higher position.

He sometimes punishes you, not to make you feel uncomfortable, but to test your mentality. If you have development potential, he will deliberately train you."

What is the biggest excitement of the 36-year-old richest man Huang Guangyu? He replied: "At the beginning, making money was the greatest happiness, but later I thought about it. What is more about the sustainable development of this enterprise and its impact on society? In business, we have many skills and means in the business process, but the best business is when all parties involved can make money, even if It's consumers who feel they won't lose money when they buy something and go home. "And Huang Guangyu feels that the biggest regret in the process of creating wealth is "always feeling that there is not enough time."

Interestingly, Huang Guangyu tops Hurun’s list of mainland China’s 100 richest people, but Huang Guangyu’s name is not included in the list of mainland China’s philanthropists published by Hurun. When faced with the reporter's question about "being unkind for the sake of wealth", Huang Guangyu seemed a little disdainful: "It is necessary to do some charity, but I don't want to announce it, because doing charity is to cultivate the heart, not to cultivate the reputation, and it is meaningless to say it.

”

It is understood that Huang Guangyu and his family’s well-documented charitable deeds include the following: Starting from January 13, 2005, Gome invested 10 million to start the construction of orphanages in tsunami-stricken countries. plan, of which the Huang Guangyu family donated 7 million yuan; according to the "Shantou Metropolis Daily" report, in 2004 the Huang Guangyu family donated 4 million yuan to build a "Gome Avenue" in their hometown; the two brothers donated more than 2.54 million yuan, Construction of nursing homes, kindergartens, etc. in Fenghu Village, Tongyu Town; donated more than 130,000 yuan to support the water improvement project of Zengcuo, Fenghu Village, Tongyu Town, fulfilling the dream of running water for several generations in the village; in early 2002, a water supply project was held in the former Chaoyang City During the "Care for the People" water reform charity donation event, they donated 1 million yuan on-site to support water reform construction; at the same time, they also donated more than 5 million yuan to support social welfare undertakings in various counties and districts in Shantou City...

As for why he didn’t stand up and serve as a rallying cry for everyone? Huang Guangyu explained: “Everyone has their own way of doing things.” In fact, Huang Guangyu also had other concerns: “If you say it, many people will run away. Come and ask for money from you, so that you can't guard against it. "He feels that as an entrepreneur, you should not overemphasize your social responsibilities, nor should you avoid social responsibilities. When the company becomes bigger, you will naturally assume certain social responsibilities. "Like us entrepreneurs, we are very responsible for society. The greatest contribution is to invest our intangible and tangible assets into society and actively operate them. ”

“Huang Junqin is richer than me”

On December 6, 2005, Beijing real estate investment giant New Henderson Group and Guangzhou’s famous real estate agency Hefuhuihuang officially signed an agency cooperation The agreement marks the official start of the group's gold rush in South China. According to industry insiders, the "Yunnan Garden" developed by the New Henderson Group in Baiyun District is expected to be listed in mid-2006.

The operator behind the scenes. Huang Junqin's name has once again attracted people's attention.

In contrast to his younger brother Huang Guangyu's rise in fame in recent years, the eldest brother Huang Junqin's exposure rate is almost zero, so that his name appeared on Hurun's 2004 Rich List. At that time, Huang Guangyu said with a smile: "This time Hurun finally caught him out. "

There have been rumors that the relationship between Huang Junqin and Huang Guangyu was very tense. They even asked their security guards to confront each other. Huang Guangyu clarified the rumors: "That was his subordinate. Not sensible. Huang Guangyu believes that it is normal for brothers to have disagreements and quarrels, but there is no fundamental and irreconcilable conflict because the two have different businesses.

According to insiders, the two brothers who have always been at odds with the outside world have actually been working together to do some big things. For example, Gome Real Estate, the real estate company that launched "Gome First City" in 2005, has actually been a Although Huang Junqin has no shares in it, Gome's real estate development business is conducted under the guidance of Huang Junqin.

For Huang Guangyu, Huang Junqin is not only the eldest brother, but also the "leader" in his business career. In the mid-1980s, the country's economic policy was not very clear, but the "underground economy" was flourishing at the risk of "stepping on a thunderstorm" at any time. When Guangdong became popular, many people jumped into the wave of doing business. According to insiders, around 1985, 16-year-old Huang Guangyu followed 19-year-old Huang Junqin and started to go out to work.

They first started a business of reselling small electrical appliances. The brothers carried large traveling bags filled with radios, electronic watches and other items from Guangdong to the north to sell. Doing this kind of business at that time was very risky, because reselling electronic goods was still an illegal act of "speculation" and was not allowed by the policies at the time. So her mother was always worried at home, fearing that something might happen to her two sons.

Unfortunately, the worries turned out to be true - Huang Junqin had an accident soon after. That time it was in Hohhot. Huang Junqin and another person brought more than 1,000 yuan of goods to sell. It just so happened that another friend suddenly got acute enteritis that day and went to the hospital to see a doctor.

As a result, the police arrested Huang Junqin alone. The police pointed at the pile of things and asked Huang Junqin, whose goods belonged to him? Huang Junqin was silent for a moment, and then admitted that they were all his. Later, things were confiscated and people were detained.

Unexpectedly, this incident at Shenzhen Nanshan Decoration Company became a turning point for Huang Junqin’s family. After the incident passed, the Huang family started a business partnership with a friend who had helped them. They set up a radio factory, specializing in the production of loudspeakers and other products. They worked for two or three years and made a lot of money. Conditions are slowly improving. But later, the two brothers felt that they were still not suitable for product production and development, and felt that they were more suitable for business in the field of commodity circulation, so they came to Beijing for development.

The two brothers founded Gome Electric together in 1987. In addition to doing business, Huang Junqin mastered advanced radio technology and computer knowledge through self-study. In 1988, Gome, which had only three or four stores at the time, began to use computers to collect payments, which was rare in many large shopping malls in Beijing at the time. The program used on the computer was written by Huang Junqin himself.

The two brothers separated in 1993. Huang Junqin founded the New Henderson Group and began to rapidly expand in the real estate industry with a rare low profile. He successively developed the New Henderson International Building, Beijing Jing'an Center, Pengrun Building (later transferred to Huang Guangyu), and Shenyang New Henderson Center in Beijing and other places. , New Henderson High-tech Building, Royal Ritz Hotel, Shenyang New Henderson Hotel, New Henderson World Trade Hotel and Chaolai Forest Park Villa and other projects. In addition to real estate, Huang Junqin is also involved in the fields of biomedicine and network communications, and acquired the listed company "Shandong Jintai" in 2002.

Huang Junqin belongs to the kind of "technical junkie" who works hard at one job. When he was building the Pengrun Building, Huang Junqin had already begun to study the architectural design and personally worked on it, saving a lot of space and greatly improving the utilization rate.

What is unbelievable is that the two sons raised by this poor rural family are both at the top of China's rich list (in the 2000 Hurun Rich List, Huang Junqin was already 5.5 billion in assets jumped to 13th place). When some media asked Huang Guangyu in person, "Which of the two brothers is richer?" Huang Guangyu replied: "He is richer than me, but he is not listed on the market. The value of his property is inestimable."

Huang Junqin, who is familiar with the real estate business, and Huang Guangyu, a master of capital operations, will have an effect far greater than 2.

Zhang Zhiming, the No. 2 figure in Gome, established a new business

After working for Huang Guangyu for 12 years, Zhang Zhiming finally transformed from a professional manager to a boss.

After Huang Guangyu handed over the full management of Gome Electric to his second brother-in-law Zhang Zhiming, he began to engage in real estate and investment business. Under the leadership of Zhang Zhiming, Gome developed rapidly after 1997 and began to expand nationwide in 1999. At that time, China's home appliance retail industry was known as the "Three Leaders": Zhang Jindong of Nanjing Suning Electric Appliances, Zhang Jisheng of Shandong Sanlian Group, and Zhang Zhiming of Beijing Gome Electric Appliances. But few people know the real boss of Gome, Huang Guangyu.

Zhang Zhiming is an authentic Beijinger. He joined Gome in 1993 and was Huang Guangyu’s driver. Seeing that he was hardworking and hardworking, Huang gradually entrusted him with important responsibilities. He has been the general manager of Gome Electric Appliances and is the only one. The second most popular person after Huang Guangyu. In 1994, Huang Yanhong, who was only 21 years old, also joined Gome. Huang Yanhong successively served as the general manager of Penrun's "Wanshengyuan Property", the deputy general manager of Beijing Penrun Real Estate Development Company, and the director of the Supervision Center of Gome Group. Later, she went to study abroad. The two had frequent contact due to work, developed a relationship, and got married in 1998.

Although he appeared to be too cautious when facing Huang Guangyu, in the eyes of some Gome employees, Zhang Zhiming is a capable person who is "good at accepting advice, learning from others' strengths, keen vision, and capable in handling affairs." It is said that Zhang Zhiming is good at listening to everyone's opinions. When communicating with employees, he never interrupts anyone's speech. And his workload is terrifying. “In many cases, he is so busy that he doesn’t even have time to drink water.

"

Even so, Zhang Zhiming has had "more than five ups and downs" in Gome's frequent personnel adjustments, so much so that some media reporters are too lazy to remember his position. However, Zhang Zhiming's achievements have also been recognized. Some rewards: He received a certain amount of equity from Huang Guangyu in Shenzhen Yantian Decoration Company. When Huang Guangyu took control of Gome Electrical Appliances again, Zhang Zhiming had already accumulated a lot of wealth and resources.

Zhang Zhiming started in 2004. He serves as the general manager of Pengrun Real Estate, and is responsible for the specific operation and development of "Gome No. 1 City". It is said that Pengrun Real Estate is a joint venture between Huang Guangyu and Zhang Zhiming. On New Year's Day of 2005, "Gome No. 1 City" was launched for sale. The great success gave Zhang Zhiming a lot of confidence.

Nine months later, Zhang Zhiming established Tomorrow Real Estate and made its public debut with "Tomorrow First City". Shenzhen Decoration is a real estate company owned by Zhang Zhiming. By the end of 2005, residential projects of 500,000 square meters each will be developed in Lishuiqiao and Changping. Interestingly, the logo of Tomorrow Real Estate Company is very similar to that of Pengrun - the red and yellow basic colors remain the same, but the wheat ears are missing and only stand out. The big roc in the middle.

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How can private entrepreneurs continue to thrive?

Written by Zhou Hucheng Nian Guangjiu is one of the Chinese entrepreneurs. Typical symbol. Since the chief designer Deng Xiaoping named him for protection in 1984, his symbolic meaning has been continuously amplified. During the years of Guangjiu, he witnessed the ups and downs of reform. Unexpectedly, in his seventies, due to trademark rights issues, Reappearance of waves. Regardless of the rights and wrongs of these waves, not many private entrepreneurs who rose to prominence in the 1980s can continue to prosper. What we have seen is the collapse of private entrepreneurs one by one. , was imprisoned twice, not to mention the "former richest man" Mou Zhongzhong who is still in prison.

In fact, the most exciting thing during this period was not Nian Guangjiu, but the "red capitalists". "Rong Zhijian" and Huang Guangyu, the three-time "China's richest man". But the fate of the two people is very different. CITIC Pacific, a Hong Kong listed company where the former serves as the chairman of the board of directors, suffered huge losses due to illegal foreign exchange speculation, but Rong fully He used his crisis public relations skills to raise rescue funds from his parent company, CITIC Group. Huang Guangyu was not only under investigation for suspected market manipulation, but several of his senior executives were also in danger of being investigated and even imprisoned.

Anyone who violates the operating rules of the market economy and violates the law should be investigated and punished. Therefore, Li Jingwei, Yang Bin, Yang Rong, Gu Chujun, Huang Hongsheng and others who have been on the "Hurun Rich List" have had incidents. A common characteristic: almost all of them are private entrepreneurs who started from scratch. Why do these private entrepreneurs tend to get into trouble once they become big? Why do most of the troubles come from private enterprises?

Reflect on the reasons why private entrepreneurs get into trouble. Background and field, it is not difficult to find that their problems are largely caused by insufficient systems and illegal traps in the institutional structure itself. State-owned enterprises or enterprises with government background have advantages over private enterprises in many aspects such as investment and financing environment, entry threshold environment, taxation environment, etc. These advantages inherently cause unfair market competition, forcing some private entrepreneurs to have no choice but to Partial fairness can only be achieved by not exploiting loopholes in the system or having to reach deals with some powerful people. But this will essentially lead to illegal transactions, which is what we usually call original sin. The original conviction of Hebei farmer entrepreneur Sun Dawu was largely due to poor financing channels. The reform of rural financial policies at the Third Plenary Session of the 17th Central Committee of the Communist Party of China has actually liberalized rural finance. In other words, if Sun Dawu's case is viewed in today's context, it is likely that he will not be convicted.

If private enterprises want to achieve sustainable glory, in addition to striving for success and trying not to fall into illegal traps, the living environment of the entire private enterprise also needs to be improved. In the huge labor and employment market, private enterprises account for the majority.

If only state-owned enterprises receive policy support and private enterprises can only "make soy sauce", how can the employment crisis be resolved?

In this sense, whether Nian Guangjiu or Huang Guangyu, they have violated the law and All crimes committed should be dealt with, but in addition to dealing with them, we must also think about how to provide private enterprises with a fairer market competition environment. Related topic articles:

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