sweet cherry (cherry) planting areas in Wenchuan county, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province are mainly concentrated in the northern part of Wenchuan county (Weimian area), Heba and Mid-levels, and the main planting variety is red light. By the end of 218, the planting area of sweet cherries in Wenchuan reached 1 8 hm2, mainly distributed in the areas with an altitude of 1 3～2 m such as Weizhou Town, Mian Town, Yanmen Town and Keku Township in the north of Wenchuan County, with a sales income of 345 million yuan, with a per capita income of nearly 5 yuan. 1.1 Continuous improvement of infrastructure In recent years, the support of project funds has intensified the construction of roads and irrigation facilities in the sweet cherry base, improved the production and transportation conditions of sweet cherries, and fully exerted the multiplier effect of funds serving agriculture. For example, through the road reconstruction of Zhouda Village, Keku Township, Gaobanshan, Wenchuan County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province, and the construction of picking roads in orchards, many tourists from go on road trip inside and outside the province have been attracted to pick in orchards, which has effectively promoted sales. 1.2 Brand benefits have been continuously improved. In recent years, the brand benefits of Wenchuan sweet cherry have been continuously improved. On November 27th, 29, the former Ministry of Agriculture granted the protection of geographical indications for sweet cherries in Wenchuan. In 211, Wenchuan Sweet Cherry was rated as one of the 1 regional public brands of agricultural products in China that consumers like best. In 216, it obtained the certification trademark of geographical indications. The brand value of Wenchuan Sweet Cherry, a geographical indication product, was 526 million yuan after being appraised by experts, estimated by technical institutions and approved by the brand release working committee. In addition, all kinds of news platforms at all levels in Wenchuan County also constantly promote the brand of Wenchuan Sweet Cherry in the form of soft advertisements, which also significantly improves the brand's popularity and market share, and effectively exerts its brand benefits. 1.3 The level of science and technology has been continuously improved. Wenchuan County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province has successively introduced sweet cherry varieties such as Samit, Black Pearl and Meizao for trial planting. The coverage rate of green pest control technology in sweet cherry planting areas has reached 1%, and bagging technology, wall bee assisted pollination technology and rain shelter cultivation technology have also been vigorously promoted and applied in planting areas. In addition, Wenchuan County has adopted the way of "going out and inviting in" to exchange and study with the advanced areas of sweet cherry production, invited sweet cherry experts from both inside and outside the province to Wenchuan County to carry out technical training and on-site guidance, so as to improve the production and management level of farmers, and at the same time, adopted measures such as lowering the height of trees, shrinking the crown and thinning branches to vigorously promote the transformation of low-yield orchards, which has transformed 66.67 hectares in recent years. Source: south china agriculture Mid-term