Er Qiao’s Hometown: Five Provinces, Seven Places, Three Logics

Among the many public battles for celebrity hometowns, this one has the widest scope, the most participants, and the most complicated interests. The most complex and spectacular scene is undoubtedly the battle for the hometown of Da Qiao and Xiao Qiao, the beauties of the Three Kingdoms.

The war extends from east to west and directly involves seven places in five provinces: Jiayu County in Hubei, Shangqiu City in Henan, Yueyang City in Hunan, Yiwu City in Zhejiang, and Qianshan, Lujiang and Nanling counties in Anhui. The logic based on each, from Er Qiao's grandma's house to Er Qiao's father's ancestral home, and then to the tomb that is the hometown, the project construction carried out around the competition for the hometown, from top business clubs to farmyards for picking melons and fruits, Tourism ideas range from sightseeing tours, hot spring tours, exhibition tours to shopping tours and farm stays.

During his lifetime, Er Qiao conquered the country and once induced Cao Cao to send millions of troops to fight south with Zhou Yu in Chibi. After Er Qiao died, a thousand years later, his beautiful figure not only tormented the people of the country, but also was The Chinese people are upset. There is no way to tell all the grievances and grievances in the world. The dispute over the hometown of Er Qiao involves the love behind the world in five provinces. The grievances and grievances in the seven places in the world are really endless. The hometown was turned into a farmhouse

Today’s people have never seen Er Qiao’s beauty, so why are they attracted by it?

In July 2008, the movie "Red Cliff" was released globally. Xiao Qiao, played by supermodel Lin Chiling, had a cooing voice and was extremely charming. Xiao Qiao instantly overwhelmed Cao Cao, Zhou Yu, Liu Bei and other heroes of the Three Kingdoms. The Ling version of Xiao Qiao has taken the entire Chinese world by storm.

In September 2009, Jiayu County, Hubei Province suddenly built a statue of Er Qiao in the local Sanhu Hot Spring Scenic Area, and claimed that Jiayu was the wedding place of Er Qiao’s father, Qiao Xuan, and the place where Er Qiao’s father Qiao Xuan was married. Grandma Qiao’s home is located, and based on this, a signboard was created as Er Qiao’s Hometown, and materials were submitted to the Trademark Office of the State Administration for Industry and Commerce to apply for registration of Er Qiao’s Hometown tourism trademark.

Qianshan, Anhui, and Yiwu, Zhejiang, both applied for the trademark of Erqiao Hometown to the State Administration for Industry and Commerce as quickly as possible. The city card of Qianshan, Anhui is the old capital of Anhui, the source of Anhui, the hometown of Erqiao, the place of Zen, the ancestor of Peking Opera, and the hometown of Huangmei. Among them, the hometown of Erqiao has the highest gold content.

With the hometown of Er Qiao driving the in-depth development of the Tianzhu Mountain Scenic Area, Qianshan has become a cultural tourism drama in recent years, launching the restoration project of Qiao Gong Manor and developing Rouge Well and other relics. The project is located at the foothills of Tianzhu Mountain, covering an area of ??80 hectares, with a total investment of 210 million yuan. (Data source: Qianshan County People’s *** website, Qianshan County Eleventh Five-Year Plan Pre-selected Key Projects (Tourism) Table)

In addition, what is more interesting is that Yiwu, Zhejiang Province claims that the hometown of Erqiao is the local farm, which caused public opinion to be in an uproar again - Er Qiao turned into a farm girl! This is in sharp contrast to Hubei Jiayu's high-profile claim that Er Qiao is the daughter of a local prominent family.

Considering that Chi'an Town is the back garden of Yiwu, Zhejiang, in Yiwu's 11th Five-Year Plan, Chi'an tourism is designated as rural ecological sightseeing and leisure tourism focusing on farmhouses. As a result, Erqiao's hometown became a farmhouse, and his hometown became a farm. There are two related projects: Erqiao’s hometown Shuangqiao Farm, where you can eat farm food, farm fishing, etc.; Erqiao’s hometown style leisure park (theme park).

Hubei Jiayu has positioned Erqiao as the daughter of a local prominent family, which is quite consistent with the local economic development strategy. The tourism development model proposed by Xianning City, Hubei Province, to which Jiayu County belongs, is hot spring + n, which means using hot spring tourism to promote the coordinated development of related industries. The project directly related to Erqiao's hometown is the Erqiao Park project. According to the plan, the project covers an area of ??163.34 acres and has a total planned investment of 35 million yuan. It contains the Three Kingdoms cultural wall and Erqiao sculptures, as well as the hot spring pool where Erqiao once bathed. wait. (Data source: Jiayu County Government Affairs Network, Jiayu County Sanhu Lianjiang Erqiao Park Planning and Design) Xiao Qiao’s tomb was buried in three places

Shangqiu, Henan Province focuses on the local Erqiao’s father Qiao Xuan's ancestral home, daughter Er Qiao's ancestral home must of course follow her father's. Although this logic is tangled, Shangqiu has always been heroic and determined to never give up until he achieves his goal.

In fact, Shangqiu's involvement in the dispute over Erqiao's hometown was not all a matter of pity. When discussing the development of tourism in Shangqiu, a certain official in Shangqiu said that in many cases, people first know about the scenic spots and then they know the city where the scenic spots are located. It is precisely because the popularity of scenic spots has increased that the city's popularity and attractiveness have increased.

We need to package Shangqiu's major scenic spots well and promote them in the media to enhance the offensive power of the publicity ("Speech at the City's Tourism Industry Development Conference", April 2009).

What did Shangqiu bundle up in Erqiao’s hometown? Shangqiu Ancient City, Mangdang Mountain and the Yellow River Old Route tourist area. Shangqiu plans to build it into a national 5A tourist attraction, so its intentions are so big! Bundle publicity, enhance attack power, and make Erqiao's hometown known, which also enhances Shangqiu's city popularity.

Different from the logic claimed and followed by Jiayu in Hubei and Shangqiu in Henan, the logic of Yueyang in Hunan, Lujiang and Nanling in Anhui is that the cemetery is the hometown. Under this logic, the three places have to vacate the local area. Er Qiao's cemetery was in an uproar - Er Qiao was buried in three places!

Hunan Yueyang essentially wants to use this to boost the local tourism brand. Although Yueyang Tower is a national tourist attraction, Yueyang City also has a lot of inner pain. The "Yueyang City Tourism Development Master Plan (2006-2015)" states: (Yueyang Tourism) brand building lags behind... and has not formed a unique charm in the market. , a leading brand with widespread influence. In terms of image building, due to the lack of flagship products... Yueyang tourism industry lacks famous brand products in the market and has not established a distinct brand image. This is an important factor restricting the accelerated development of Yueyang tourism industry.

Based on this, the relevant major projects planned by the local government include: the Yueyang Tower core scenic spot with a total investment of 520 million yuan; the Yueyang Tower Dongting Lake large-scale water real-life party with a total investment of 200 million yuan. Xiao Qiao's Tomb is located in the Yueyang Tower Scenic Area and is one of the important tourist projects.

There is also a Xiaoqiao tomb in the western suburbs of Lujiang County, Anhui Province. In 2001, it became a key cultural relic protection unit at the local county level. In this context, Lujiang's industrial goal is to initially build Lujiang County into a distinctive destination integrating hot spring recuperation, leisure vacation, conference and training, and tourism by 2010. According to materials published on the Lujiang County People's Government website, there are three projects related to Er Qiao's hometown: 1. Xiao Qiao's Acacia Park project, which will include Xiao Qiao's cemetery, Acacia Pavilion, Talking and Laughing Pavilion, Wax Museum, etc. The total investment is 150 million yuan. 2. Three Kingdoms Cultural Park, with a total area of ??5,000 acres. 3. Jincheng Temple tourism development, a tourism project integrating the culture of the Three Kingdoms, religious culture, sightseeing, leisure and vacation, with a total investment of 100 million yuan.

The third Xiaoqiao tomb is located in Nanling, Anhui. The 2010 Nanling "*** Work Report" revealed: Accelerate the development of the tourism industry. Deeply explore and integrate Nanling’s historical and cultural resources, strengthen the planning, packaging and publicity of tourism products, actively integrate into the regional tourism circle, and strive to become an important node in the southern Anhui tourism system. Therefore, Nanling will never ignore the golden sign of tourism - Xiao Qiao's Tomb.

Therefore, burying beautiful women in three places, and her hometown in three parts, although it seems a little crazy, it can be said to be a highly intelligent idea!