I. marketing opportunities's analysis
1, manage marketing information and measure market demand.
(1), Marketing Intelligence and Research
(2), forecast overview and demand measurement
2. Evaluate the marketing environment
(1), analyze the demand and trend of macro environment.
(2) Identify and respond to major macro-environmental factors (including human statistical environment, economic environment, natural environment, technical environment, political and legal environment, social and cultural environment).
3. Analyze the consumer market and buying behavior.
(1), consumer buying behavior pattern
(2) The main factors that affect consumers' buying behavior (including cultural factors, social factors, personal factors, psychological factors, etc. )
(3), the purchase process (including the role involved in the purchase, purchase behavior, purchase decision-making stages).
4. Analyze the group buying market and group buying behavior (including the comparison between group buying market and consumer market, participants, institutions and * * * market in the group buying process).
5. Analyze industries and competitors.
(1), identify the company's competitors (industry competition concept, market competition concept)
(2) the strategy of identifying competitors.
(3), determine the competitors' goals
(4) Evaluate the strengths and weaknesses of competitors.
(5) Evaluate the reaction mode of competitors.
(6) Choose competitors to attack and evade.
(7) Balance between customer orientation and competitor orientation.
6. Determine the market segments and select the target market.
(1), determine the level, mode and procedure of market segmentation, the basis of consumer market segmentation, the basis of merchant market segmentation and the requirements of effective segmentation;
(2) Selection of target market, evaluation of market segments and selection of market segments.
Second, the development of marketing strategy
1, marketing differentiation and positioning
(1), product differentiation, service differentiation, channel differentiation, image differentiation.
(2), the development of positioning strategy-how many differences, introduce that kind of difference.
(3) the positioning of communication companies
2. Develop new products
(1), the challenge of new product development, including external environment analysis (opportunity and threat analysis)
(2) Effective organizational arrangement and architecture design
(3) Manage the new product development process, including marketing strategy formulation, business analysis, market testing and commercialization.
3. Management life cycle strategy
(1), the product life cycle includes requirements, technology life cycle and all stages of the product life cycle.
(2) The marketing strategies of product life cycle, introduction period, growth period, maturity period and decline period, and the induction and comments on the concept of product life cycle.
4. Self-positioning-designing marketing strategies for market leaders, challengers, followers and job seekers.
(1), market leader strategy, including expanding the total market, protecting market share and expanding market share.
(2) Market Challenger Strategy: determine strategic objectives and competitors, choose offensive strategy, and choose specific offensive strategy.
(3) Market follower strategy
(4) Market strategy.
5. Design and manage global marketing strategy.
(1), and decide whether to enter the international market.
(2) Decide which markets to enter.
(3) Decide how to enter the market, including direct export, indirect export, license trade, joint venture direct investment and internationalization procedures.
(4) Decision on Marketing Plan (4P)
Third, the marketing plan
1. Manage product lines, brands and packaging.
(1), product line combination decision
(2) Product line decision, including product line analysis, product line length, product line modernization, product line specialization and product line reduction.
(3), brand decision
(4), packaging and labeling decisions
2. Design pricing strategy and scheme.
(1). Pricing includes selecting pricing targets, determining demand, estimating costs, analyzing competitors' costs, prices and quotations, selecting pricing methods and selecting final prices.
(2) Revised price, regional pricing, price discounts and concessions, promotion pricing, differential pricing and product portfolio pricing.
3. Select and manage marketing channels.
(1), channel design decision
(2) channel management decisions
(3), channel dynamics
(4) Cooperation, conflict and competition of channels.
4. Design and management of integrated marketing communication (to carry out effective communication, including determining target audience, determining communication objectives, designing information, selecting communication channels, preparing overall promotion budget, managing and coordinating integrated marketing communication).
5. Manage advertising, promotion and public relations.
(1) Formulate and manage advertising plans, including determining advertising objectives, making advertising budget decisions, selecting advertising information, making media decisions, and evaluating advertising effects.
(2) Promotion
(3), open * * * relationship
Step 6 manage the sales team
(1), sales team design, including sales team objectives, sales team strategies, sales team structure, sales team size and sales team salary)
(2) Sales team management, including the selection of signboards and sales representatives, the training of sales representatives, the supervision of sales representatives, the efforts of sales representatives and the evaluation of sales representatives.
Fourth, management marketing.
1. Marketing organization, evolution of marketing department, methods of organizing marketing department, relationship between marketing department and other departments, and establishment of a company-wide marketing-oriented strategy.
2. Monitor marketing execution to ensure the effectiveness of marketing.
3. Control market activities, annual plan control, profitability control and efficiency control.
4, according to the information of the marketing department for strategic control.
Seek XXX enterprise marketing plan 5000 words urgently! What business? What do you do? What is the current situation? What problems need to be solved? We have to find out.
In addition, I'm afraid I won't give you 20 points for this marketing plan unless there is a ready-made one for your reference.
Urgently seek a marketing plan for online shopping malls, as long as the products are well positioned.
There is nothing difficult in the mall.
Just put the mall in place.
There is an urgent need for a marketing plan for Unicom 3G services in the campus market. In my opinion, this marketing plan generally includes the following contents:
1, activity theme; 2. Promotion plan; 3. Publicity and communication plan; 4. On-site marketing layout scheme; 5. On-site marketing management plan (including time flow arrangement); 6. Budget management; 7. Support transactional work; 8. Activity evaluation program; These projects include many sub-items.
Having said that, there are actually three points: 1. Have a good relationship with the school or student union, and get the venue and popularity to cooperate; 2. Attractive marketing plan; 3. Smooth connection of on-site activity flow.
Just follow this idea, you can't directly give the content of the marketing case, I hope it will help you.
Who can give me a marketing plan for energy-saving lamps? "Juji Zhiruida Enterprise Management Consulting Company" pointed out that most of the current marketing is consumer-centered, and enterprises need to formulate products according to the needs of consumers, so as to achieve the sales volume of enterprises.
Seek marketing plan. Plan for a real business. Don't be anxious on Baidu. I really don't understand. It is possible to ask for help online. What do you do? You must always tell others.
For your own good, I'll tell you what a planning book is.
Planning is to make a preliminary plan for a brand of our company on the premise of fully understanding the product market and competitive situation of our company, make corresponding adjustments according to market feedback in the medium term, realize market objectives, analyze competitors' reports and adopt what sales strategies and concepts, make the most suitable product image for new products (give added value), and provide professional and sales training for marketing personnel.
Ask someone who can write a marketing plan for help,+qq9256681kloc-0/marketing plan writing.
1. Executive summary and key points
Trademark/pricing/important promotion means/target market, etc.
2. Current marketing situation
(1) Market situation: current product market/scale/advertising/market price/profit rate, etc.
(2) Product status: varieties/features/prices/packaging currently on the market.
(3) Competition: the main competitors in the current market and their basic situation.
(4) Distribution status: sales channels, etc.
(5) Macro-environmental conditions: consumer groups and demand conditions.
3. Situation analysis
Advantages: Advantages in sales, economy, technology, management and policy.
Disadvantages: Disadvantages in sales, economy, technology, management and policy (such as policy restrictions such as industrial control).
Probability: Market probability and assurance.
Threat: the biggest threat and risk factor in market competition.
To sum up: how to develop strengths and avoid weaknesses, give full play to your strengths, and avoid weaknesses and risks.
4. Objectives
Financial objectives:
The company's sales revenue forecast for the next 3 or 5 years (if the financing is successful):
(Unit: 10,000 yuan)
age
Year 1
Second year
Third year
Fourth year
Fifth year
Sales revenue
market share
Marketing objective: What is the gross profit margin of sales cost?
5. Market strategy
Target market:-
Positioning:-
Product line:-
Pricing: the composition of product sales cost and the basis for setting sales price, etc.
Distribution: distribution channels (including agency channels, etc. ).
Sales team: formation and incentive mechanism, etc.
Service: after-sales customer service.
Advertising: the form of advertising.
Promotion: promotion method.
R & ampd: product improvement and new product development plan.
Market research: the main means and methods of market research.
6. Action plan
Marketing activities (time) arrangement.
7. Expected income statement and other important financial planning statements:-
8. Risk control: risk sources and control methods.
Which Chinese-foreign cooperation application projects need to write marketing plans?
For industries with fierce market competition (such as the production and sales of ordinary consumer goods), international investors generally want to see the marketing plan provided by the project side in addition to the business plan.
Reward tea series marketing plan book. The purpose of the activity is to publicize the situation that Yiling Tongda School is almost mobile, so that students can have more choices, enjoy better services, save phone bills and be less radiated by mobile phones.
Main target: freshmen of grade 05.
Campaign slogan: Save money, so simple!
Activity background: Since China Telecom was split up, with the rapid rise of wireless communication, the telecom business has been in a dilemma of no open source and no profit growth. Yi Lingtong, which is positioned by the Ministry of Information Industry as a supplement and extension of the fixed telephone network, is to use the existing fixed telephone network to realize wireless access, break the situation that the high-end communication market is dominated by mobile and China Unicom, and form a three-legged competition situation in the market structure. In fact, in 2003, in the panorama of the growth of users in the whole telecom market in China, Yi Lingtong increased by 23 million, and the total number of users reached 35 million, far higher than others.
Marketing plan? Entrepreneurial projects for young people? You can open a Kiki jewelry chain store and sell some trinkets, fine products, cosmetics, wallets, backpacks, gifts and so on. These are all things that young girls like. Girls like to dress up and make the best money. And the profit of jewelry is profiteering.
A high score helps to write a marketing plan for MBA enrollment training. 2. Objectives
Cultivate all-round compound talents with broad vision, wide knowledge, innovative thinking, courage to explore, good at communication and cooperation, and able to meet the needs of export-oriented economic development.
3. Academic system
4. Teaching methods.
Emphasize the integration of theory with practice and pay attention to the training of practical operation. In addition to being taught by teachers at home and abroad, case analysis, current market role simulation, special topic research, computer simulation, external special lectures and other forms are widely used. Enable students to learn the latest management knowledge and methods and improve their ability to analyze and solve problems.
5. Registration and examination methods
(1) Registration conditions
(2) Registration time
Registration for the postgraduate entrance examination in 2006 is divided into two stages: online registration and on-site confirmation:
1. Online registration: Candidates log on to the designated website (:chinayz ..) or (:chinayz.edu) to register online and fill in their personal information. The registration time is from 8: 00 to 23: 00 on September1August-23, 2005 (the forecast name is valid), and from 8: 00 to 23: 00 on September 10-31day (formal registration). Candidates can modify their information during the online newspaper.
2. On-site confirmation: time 165438+2005 10/month14. Candidates must go to the designated place to confirm their qualifications within the specified time, and go through the formalities of paying fees and collecting images on the spot with their valid ID card (active military officer card, civilian cadre card), graduation certificate (student card in recent years) and online registration number.
Candidates for unified recruitment, LLM candidates, non-Shenzhen teaching MBA candidates, single candidates and students recommended by Shanghai universities to take the joint entrance examination in Shanghai are confirmed in the multi-function hall of Shanghai University of Finance and Economics, No.777 Guoding Road. Candidates who take the entrance examination in other places go to the registration points designated by the college admissions offices of all provinces, municipalities and autonomous regions for on-site confirmation.
Registration without online registration and on-site confirmation is invalid.
(4) Examination subjects
(5) Second interview
6. Admission method
Comprehensive evaluation of morality, intelligence and physical fitness, according to the results of the initial examination and re-examination, merit-based admission. At the same time, the training categories include planned self-funded (full-time full-time) and entrusted training. The entrusted training unit signed an entrusted training agreement with Shanghai University of Finance and Economics.
7.MBA degree program courses
Enterprise management direction
International management of entrepreneurs' management of M&A organizational behavior
Financial and accounting direction
Microeconomic analysis management accounting of financial statements in auditing theory and practice.
Marketing direction
Service marketing, consumer behavior management, market research and marketing planning negotiation skills.
Direction of financial management
Commercial banks manage financial engineering, securities investment and mergers and acquisitions.
E-commerce and logistics direction
Analysis and design of enterprise resource planning for network marketing of international business system
Direction of human resource management
Salary design and performance evaluation of managers labor law
8. Registration place and telephone number