At present, there are five main producing areas of slippers in China, which are located in Neikeng Town of Jinjiang, Jieyang City of Shantou, Cangshan District of Fuzhou, Wuhou District of Chengdu and Wenling City of Taizhou, each with its own characteristics. Slippers belong to the low-profit part of the shoemaking industry, with a gross profit margin of about 15% and a large output, but almost no brand awareness.

The development of slippers industry in China is still in its infancy, with great potential and rapid development. From 2009 to 20 12, the average annual growth rate of slipper industry market scale exceeded 10%. Because the slipper industry, unlike the traditional big industries such as clothing industry and toy industry in China, has the background of government support, state-run history, large industry scale and many employees, which is easy to attract social attention. Therefore, from the current market consumption situation, most products in many sub-sectors are not mature enough, but the development potential of EVA slippers, PVC slippers and disposable slippers is still considerable.

In recent years, the world slipper industry has formed a certain industrial scale, and related slipper products are becoming more and more perfect. However, the domestic slipper market is far from mature. Compared with developed countries in Europe and America, there is still a considerable gap in market scale, product grade, variety specification and consumption level. With the rapid development of China's market economy, the improvement of slippers' technical level and product quality, and the continuous expansion of application fields, China's slippers industry will have huge market demand and development space. In the next few years, especially in 20 15 years, the market size of China slipper industry will exceed1300 million yuan, and the growth rate will reach about 7%.