Nowadays, the awareness of trademark protection of well-known brands is getting stronger and stronger, and many world brands have registered their own trademarks in countries all over the world to protect their trademark use rights. But what Zhizhoujun wants to say is that in the era of knowledge economy, trademark protection should go deep into every brand and enterprise. Nowadays, many enterprises tend to use Internet tools to show and sell products to consumers. In this case, the products and services provided by enterprises are often concealed by network tools, and the choice of trademark categories is prone to disputes.

In the process of trademark use, trademark infringement is sometimes encountered, but patents do not infringe, and vice versa. However, the focus of the investigation is different when judging whether the two are infringing. The focus of design patent infringement lies in whether the overall visual effect of the product is similar; The focus of trademark infringement is whether it constitutes consumer confusion. The current situation is that large enterprises will apply for both trademarks and appearance patents. Many people think that it is not necessary to apply for full-class registration when the trademark is unknown. However, at present, 90% of trademark disputes are caused by incomplete trademark registration. Therefore, Zhi believes that it is very necessary to register all kinds of trademarks, at least to prevent others from registering trademarks in industries and commodities that may enter in the future. Full registration is a kind of protective investment behavior, which lays the foundation for diversification and collectivization of enterprises.

After trademark registration, it is best to register some defensive trademarks. For example, Yili Group owns nearly 6,000 trademarks such as Yili, Yili, Yili Qi Le and Yili Natural Ranch, covering many categories. In fact, when you visit the official website of the General Administration of Trademarks, you can see that many well-known brands have registered many similar trademarks, which is a panacea for them, because they need to have a stronger awareness of trademark protection than ordinary people.

Now many companies have trademark supervision departments. Chinese characters are profound and have produced many similar trademarks. In order to protect the legitimate right to use one's own trademark from infringement, we must always guard against scratching the trademark of the ball, raise objections in time, and reduce the appearance of many handsome owners, big walnuts and Adiba. It is a long process from brand creation to brand development to brand protection. As the most valuable intangible assets of enterprises, trademarks play an important role in the development of brands and enterprises, and every enterprise needs to pay attention to them.