Headquartered in Huanghua City, Hebei Province, the group company is located on the coast of Bohai Sea, with a total area of nearly10.3 million square meters. There are more than 2000 employees, including 260 technicians. The market business of the group company is all over the country, and there are 19 branches and offices in the country. 1998, the group company obtained ISO900 1 international quality system certification and was approved by the State Administration for Industry and Commerce. The products are registered as Hualin, Zhiwei, Huanghuacui and Suanjianping respectively. Four brands and trademarks, and won the title of "National Science and Technology Commission Gold Award Product". Hualin Group is a modern large-scale comprehensive enterprise group led by science and technology under the Ministry of Labor and the State Bureau of Quality and Technical Supervision. The group consists of five entities. These five subsidiaries include: Hebei Hualin Machinery Equipment Co., Ltd., Hebei Hualin Environmental Protection Equipment Co., Ltd., Hebei Huanghua Thermal Power Co., Ltd., Hebei Hualin Hotel Co., Ltd. and Hualin (Group) Food Co., Ltd. in turn. There are 100 products.
After years of practice and innovation, the group company has accumulated rich experience, formed a set of advanced R&D, production and marketing theories that can stand the test of practice, and formed a complete quality inspection and quality assurance system. The company has a reasonable industrial structure and strong strength (now it has assets of more than 654.38 billion yuan). Hualin Food Co., Ltd., a subsidiary of the group company, is a health concept based on professional correction of human acidic constitution and research, production and quality assurance. Entity enterprise. Hualin Food Company covers a total area of 32,000 square meters and has 20,000 mu of organic food ecological raw material planting base. The company has complete internal facilities and advanced equipment. Food production conditions are in strict accordance with international GMP standards, and HACCP food safety control system, ISO900 1 quality management system and ISO 1400 1 environmental management system are implemented.
With the continuous expansion of the company's market business, in order to meet the needs of consumers all over the country, the company established Hebei Hualin Food (Beijing) Sales Center in Beijing at the end of 2003. After nearly two years of continuous development, Hualin Food Company has now formed an entity enterprise with Huanghua City, Hebei Province as its raw material supply and post-processing base and Beijing as its sales base. The company's existing assets are more than 200 million yuan. ?
? Mr. Liu Delin, the chairman of the company, put forward the business philosophy of "long-term, stable and development", established the business purpose of "century-old brand", established a professional and modern management mode, and built an industry brand with the characteristics of China Hualin with a knowledge-based, pioneering, innovative and compound management team, people-oriented and science and technology as the guide.
"Pursuing Excellence, honesty and win-win enjoyment" is the concept of Hualin's sustainable management.
On June 5438+065438+1October 12, 2003, the first China International Agricultural Products Fair was held in Beijing Agricultural Exhibition Hall. On the morning of the opening ceremony, the State Council Vice Premier Hui Liangyu and his party came to the sales site. When he learned that "acid-base balance" was extracted from livestock through deep processing, which could promote human metabolism, he called it high-tech healthy food. At the same time, it also represents the development direction of agriculture in China.
Achieve the goal of "health first, build the first brand of health in China".
Improve the education and training system as the foundation of Hualin health service, and form a successful education and training mechanism and model. Really do:
Educational marketing
Knowledge sales
Cultural drive
Expert promotion-a high-level and high-grade health cause.