After registration, you will enter the second page and request to improve the entry information. First of all, you have to choose the store type. Page prompt: You can enter only if you have an enterprise business license, but you can't enter without a business license or an individual business license.
In terms of types, cross-border e-commerce stores in Pinduoduo include:
Ordinary store: have a business license and want to open a store with enterprises as the main body;
Store: you can apply for your own brand or hold the first/second level authorization of the brand;
Franchise stores: you can apply for one or more brands.
Flagship store: You can apply for your own brand or brand-level exclusive authorization.
At present, only ordinary shops are open, and other types of shops are not open yet.
The seller clicks to confirm the store type, and enters the third page, requesting to fill in the main information of the enterprise, the real name verification of the legal person and the general situation of the store operation.
Many sellers have begun to try to register. According to Hugo's cross-border understanding, most sellers can complete the entry of enterprise subject information, but when the real name is serious, there are many problems. For example, sometimes "real name authentication failed" will be displayed, or "network abnormality, please try again later" will be prompted.
After the seller of an Ali International Station in Shanghai learned about the entry link through the seller group, he immediately tried to enter the station according to the above steps, and successfully completed the application, showing that "the entry information is under review, please wait patiently ~ after the approval, the business background can be used normally."
Of course, there are also cautious sellers who say that personal advice is not to rush to register and wait for official news to avoid some problems.
However, Hugo learned from insiders of Pinduo that the links exposed in the seller group are indeed official entrance links.
02
Experience in platform operation and deposit is required.
Hugo cross-border learned from insiders in Pinduoduo that the specific investment types and settlement methods of cross-border projects in Pinduoduo will be announced after soliciting opinions in mid-August. There will be a basic deposit of 65,438+0,000 yuan. After 1 000 yuan is sold, the part exceeding 1 000 yuan can be withdrawn.
Requirements:
1) cross-border e-commerce experience
2) Have spot and strong supply chain integration ability.
3) Have certain operating experience, be able to draw drawings and describe words.
4) Pay attention to product quality and consumer experience.
Policies to support settlement include:
1)0 yuan moved in.
2)0 deposit, 0 deduction point; After-sales deposit 1000 yuan
3) Customer's receipt date plus 1 day for settlement.
4) Express delivery/logistics will be sent to domestic warehouses, and some expenses will be reduced.
It is understood that after the seller has settled in and sold more than 1 1,000 yuan, the part exceeding 1 1,000 yuan can be withdrawn. The platform will charge different gradient deposits ranging from 1000 to 1000 according to different merchants in the sales booth.
In terms of logistics, goods will be delivered from domestic warehouses, and overseas warehouses will not be set up for the time being. Domestic merchants deliver them to domestic warehouses in Pinduoduo by express delivery/logistics, and the authorities send them overseas. All expenses shall be borne by the platform after warehousing. However, the seller needs to prepare the goods in advance and send them to the domestic warehouse designated by Pinduoduo. The platform does not charge storage fees, and needs a turnover rate, which needs to be put into storage 1-2 days before the sale.
For the number of warehouses, the platform will communicate with the seller in the early stage, set the inventory, or return the warehouse in advance; In the return part, the quality after-sales shall be borne by the merchant, and the non-quality after-sales shall be covered by the platform, and the goods will not be returned to the domestic warehouse.
In terms of settlement, it will be settled in China, which does not involve tax rate and exchange rate.
03
Factory sellers are more suitable?
Harris, a financial writer, pointed out that it is appropriate for Pinduoduo to choose the relatively mature American market as its first stop, both in terms of product unit price and e-commerce maturity. However, according to its observation, Pinduoduo's offshore platform model is expected to take the domestic low-cost approach, which may be a large-scale comprehensive cross-border e-commerce platform with low price.
However, Fanno, owned by ByteDance, has attracted a large number of sellers with the model of "low price+subsidy". However, in the later period, it was revealed that the platform had few orders and low profits. At present, there is almost no sound in the industry, which is in great contrast with the huge momentum in the previous period.
Will the price of cross-border e-commerce platform in Pinduoduo be very low? This is one of the focuses discussed by sellers at present. "Look at some e-commerce platforms in Southeast Asia, just open a few links, the prices are cheaper than the domestic wholesale price, plus the freight, which is a loss. I don't know what this is about. " Some sellers think.
However, some sellers said that ordinary sellers may not be able to play, but it may be an opportunity for factory sellers. Many domestic factories have a large number of low-value products, which can be used as a channel to get rid of the tail goods. "Tail goods may be low in price, but it doesn't mean poor quality and high cost performance. Selling at a reduced price is a common way to deal with the tail goods. For the platform, in addition to the scale, it is more important to examine the production quality of the settled sellers. "
Earlier, it was reported that Pinduoduo was in intensive contact with South China. Industry insiders speculate that Pinduoduo tried to establish a cooperative relationship with Daigou because he wanted to use the power of Daigou to lay the foundation for the future launch of the project. At the same time, it can also ensure the early user experience.
An industry leader who has received an invitation from Pinduoduo revealed to Hugo. com that the invitation has been received and is still under negotiation, mainly based on the matching of category and customer unit price. After all, the low-cost distribution in early years has been gradually abandoned, and cross-border e-commerce pays more attention to brand growth.
An Amazon seller who makes heating and bathroom products in Suzhou told Hugo that his customer unit price is around $200 and he has not applied for registration yet. His personal judgment is that Pinduoduo's cross-border e-commerce projects may adopt a low-price strategy in the early stage. "It is estimated that the unit price of most products will be less than $50."
For the future of cross-border e-commerce projects in Pinduoduo, some insiders believe that it is not bad for Pinduoduo to optimize its domestic style of play and then apply it to overseas markets. Using its mature technology and good "social fission drainage" gameplay, it has created strong user stickiness in China.
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