The packaging, quality, brand, features and design of the product belong to the formal products in the product hierarchy.

Form product refers to the form in which the core product is realized. It consists of five characteristics, namely quality, style, characteristics, trademark and packaging. Characteristics of formal products: the appearance of entities and services offered to the market. It helps enterprises win credibility, establish their image, meet their needs, occupy the market and increase their profits. Companies can design product features based on the needs of target users.

Product quality is the life of the product and the source of competitiveness. Excellent quality has a qualitative definition for the resumption of business and the demand for market share and profit. The concept of quality does not include the quality of the product itself, but also includes the quality of each link in the entire process of product quality. It is a product with a high level of quality and is the first to reach the market level.

Create an excellent brand, so that the company's products can achieve high market share and manufacturing rate, such as abandoning the car to grow. The reason is that Mercedes-Benz has unparalleled quality advantages and has become a recognized high-end car and a symbol of class, status and power.

Product Features and Design Decisions

The Buddha color of the product means that the product is a shadow other than the original skill, and it is the way to distinguish it from the competitors' products. The mind is confused by the market, but it can be The demand for real-life products depends on the accuracy of the product. For example, Toyota Motor Corp. has seen the third generation, so it is very high.

Operators on the combined business must understand users’ feelings about various features, and then study the costs of various features, so that the company can have a clear idea of ??the profits of various features beforehand. Be aware of this, and in the marketing management process, give priority to those features with more profit, so as to achieve the unity of corporate economic benefits and social benefits.