Supermarket [edit this paragraph] Business organization form - supermarket The word supermarket comes from the English supermarket, often referred to as supermarket, which refers to a large-scale comprehensive store that mainly sells food and household daily necessities in a customer-selected manner. Sex retail malls are the main form of commercial retail organization in many countries, especially in economically developed countries. Supermarkets first appeared in New York, USA in 1930. In August 1930, American Michael Cullen opened the first supermarket, King Cullen Union Store, in New York State. At that time, the United States was in a period of great economic crisis. Michael Coulomb accurately designed a low-price strategy based on his decades of food business experience and pioneered the commodity category pricing method. The average gross profit margin of its supermarkets was only 9%, which was astonishing compared with the 25-40% gross profit margin of general stores in the United States at that time. In order to ensure a low selling price, the purchase price must be low. Only a large number of purchases can lower the purchase price. Michael Coulomb opened branches in a chain manner and established a sales system to ensure large purchases. It pioneered the self-service sales method and adopted one-time centralized settlement. After the Second World War, especially in the 1950s and 1960s, supermarkets developed rapidly around the world. At first, supermarkets mainly dealt in various foods. Later, the business scope became increasingly broad, and gradually expanded to the sale of clothing, household groceries, household appliances, toys, furniture, and medical supplies. Supermarkets generally have hand baskets or trolleys at the entrance for customers to use. Customers put the selected goods in the basket or trolley and go to the checkout counter at the exit for unified settlement. In addition, the characteristics of supermarkets are mainly reflected in: ① The products in supermarkets are mechanized in advance, packed into categories according to certain weights and specifications, and placed on shelves respectively, with prices clearly marked, and customers carry out Self serving, take your pick. ②Supermarkets widely use computers and other modern equipment. It is convenient for managers to quickly understand the sales situation, save, organize and package goods in a timely manner, automatically mark and calculate prices, etc., thus improving work efficiency and expanding sales volume. ③The supermarket has a complete range of products and is easy to select. People can buy most of the goods they need for daily life in one shopping mall, eliminating a lot of trouble. Automatic pricing, pricing, and settlement are highly efficient and save customers’ time. Moreover, due to the good operating efficiency of the mall and reduced costs, the prices of the products are relatively low and are welcomed by the majority of customers. American scholar M. M. Zimmerman pointed out in his book "The Supermarket": Supermarkets are highly departmentalized retail stores that sell food and other commodities. It is either completely operated by the owner himself or entrusted to others to operate it; there is sufficient parking lot, and the annual turnover is not less than 250,000 US dollars. Dry food and daily groceries are provided in a self-service manner. The famous marketing expert Philip Kotler believes that supermarkets are self-service operating institutions with considerable scale, low cost, low gross profit and large sales volume. Their purpose is to satisfy customers' all needs for food and household daily necessities. need. In our country, supermarkets refer to retail stores that adopt a self-selected approach and mainly sell food, with fresh products accounting for a certain proportion, to meet people's daily needs. In my country, supermarkets were introduced in 1978, when they were called self-selected shopping malls. On January 3, 1983, China's first supermarket opened in Haidian District, Beijing [1]. At that time, almost all the buyers were foreigners. Today, more than 20 years later, shopping in supermarkets has become an indispensable part of people's lives. [Edit this paragraph] Development trends of Chinese supermarkets 1. Analysis from the perspective of the development of Chinese supermarket business concepts 1. Transition from selling single goods to selling services and consumer added value Sports marketing Supermarket customer transfer value theory clearly tells merchants : Whoever can allow consumers to complete a happy shopping with the lowest expenditure, the shortest time, the fastest speed, and the lowest price with the best service will be able to maximize the advantage in market competition. Not only does this sentence seem tedious, but it is even more difficult to do.

In the competitive stage of homogeneous products, same price points, and same promotions, pears all taste the same. How to capture as many ideal customers, customer loyalty and sales profits as possible in a limited business district? With countless top international business giants such as Wal-Mart, Puma, Carrefour, Metro, and Parkson flooding the supermarket economy in mainland China, how should Chinese supermarkets respond? As the wallets of Chinese consumers gradually grow, the consumption awareness and spending power of Chinese people have undergone almost earth-shaking changes. How to satisfy consumers' psychological desires and consumption needs as quickly and as well as possible? And can this kind of satisfaction last forever? Consumers have higher and higher requirements for the quality of life. The overall consumption pattern of consumers has evolved from the past "high quality and low price" and "frugal consumption" to today's "personalized shopping", "healthy shopping", "happy shopping" and even "enjoyment of shopping". "The height of "experience shopping" and "feel shopping". From the moment consumers receive a DM order from a merchant, from the moment the consumer's "noble feet fill the door", they ask the merchant for a kind of constant service and satisfaction all the time. Pure product abundance, pure price comparison, pure discounts and gifts, and pure membership points can no longer meet consumers' requirements and expectations for merchants. Under this situation, supermarkets should abandon the traditional sales concept and focus on "sales" and focus on all-round sales services before, during, and after sales. 2. Transition from the competition concept of winning by price to the composite competition concept integrating price, culture, service, brand and other factors. Price is indeed a sharp sword. For consumers, it can enable supermarkets to achieve their ideal customer flow and customer sources. Market ratio can effectively enhance competitors' competitive advantages. This extremely lethal price method can indeed produce tangible, tangible short-term effects. However, this effect is only an immediate benefit after all, and the increase in market ratio and passenger flow does not mean that supermarkets can make a lot of money while gaining popularity. Looking at the current momentum of my country's commercial development, gratifying phenomena abound: the logistics and distribution system is gradually taking shape, and the concepts of big logistics and big circulation have been deeply rooted in the hearts of the people; e-commerce (B2B) based on the development of computer applications and Internet technology is emerging Following the rebound of the Nasdaq index, the charm of maturity has become more apparent; manufacturers have united, the supply chain has continued to develop, large-scale production and large-scale sales have been able to reduce control costs; a sound marketing network and an increasingly perfect supply and marketing organization are no longer just a supermarket company The exclusive ability..., a series of phenomena will eventually lead to the stage of homogenization, same price and synchronization of all products in the supermarket. At this point, the pure price advantage is gone. A complex competitive concept that integrates multiple sales factors such as culture, price, service, communication, added value, etc. will follow the influx of international supermarket giants into China and major cities, and eventually In the name of reshuffling the cards, it "takes root and sprouts" in the minds of people in supermarkets of all sizes. 2. Analysis from the perspective of the development of China’s supermarket format “Supermarket” itself is an important part of the commercial retail format, and “supermarket” is a format. However, business in the 21st century is an era of great management that advocates resource integration, advantage linkage, and information sharing. In this era, our ever-prevalent "survival of the fittest" is still at work. However, the combination of supermarkets, the integration of supermarkets and department stores, the integration of supermarkets with other business formats and other business fields will eventually make pure supermarkets and pure department stores compete in the large market environment of "domestic competition and internationalization" Appears to be alone and weak. In the next few years, the "supermarket" format will surely have new blood joining, either through the reintegration of traditional formats or the marriage of "new ideas" and "old stores". 1. The emergence and development of large-scale shopping and consumption centers with the main form of "selling products and luxuriating goods". The level of market competition has reached a stage of intensification.

At this stage, some supermarkets will face "life and death decisions" due to management, human resources, marketing and other issues; some supermarkets will blindly play the role of "petty bourgeoisie" to serve urban people in the community; and some supermarkets, In particular, those comprehensive supermarkets that have thrived in competition are no longer able to satisfy their desire to become "supermarket giants." Therefore, the emergence of "Sales Products·Mao" is bound to break the original single format of supermarkets, and the business landscape is facing another reshuffle. "Shoppin·Mao" is a "commercial loanword" that is not used too frequently in China at this stage. Its English name is "shoppingmall", which can be translated as "large shopping center" in Chinese. Appearing in the United States in the late 1970s and early 1980s, it refers to a large single building that gathers various retail formats and is a collection of different goods and business service functions. Generally, department stores and hypermarkets are used as leading stores, equipped with professional stores and specialty stores, offering shopping, leisure, entertainment, catering and other items. Foreign "Shangpin·Mao" stores are often built along highways, targeting a target market of 100,000 people. In Lujiazui, Shanghai, a large shopping mall known as China's "retail aircraft carrier" and "Shangpinmao", known as China's largest and Asia's largest, has quietly parked in the Lujiazui Financial and Trade Zone. With a construction area of ??241,000 square meters, "Shangpin·Mao" is no longer a simple shopping place, but a center integrating entertainment, leisure, catering, education and other activities. Although everything from fine Chinese art to the world's top brands can be purchased here, it still claims to adhere to the civilian line and "serve all local seasons and all people." According to reports, consumers can enjoy "one-stop" shopping when visiting "Sipinmao" and enjoy a wider variety of product choices and multi-functional services than visiting a single store or supermarket. Coincidentally, in Wuhan and Zhengzhou, the two provincial capital cities with the most prosperous commerce in Central China, so-called "regional sales products·mao" have also appeared one after another. The reason why they are called regional is because according to international standards, the construction area of ??the two malls has not reached 100,000 square meters, and the so-called services and concepts have not yet reached the height of a real "shopping mall". At present, many domestic marketing scholars are still confused about this imported business model. For example, can my country's current consumption environment, consumption awareness, consumption level, and consumption structure be suitable for the "survival habit" of "selling products and increasing quality"? What is the measurement standard for "sales and quality"? How large is the store area, how rich is the product, what level of service is achieved, what price level is implemented, and which groups are targeted? And so on, it requires our domestic supermarket companies and supermarket people to give more consideration when transforming or investing in construction, and conduct sufficient market research and research. 2. Small and medium-sized supermarkets have gradually evolved into "large chain" convenience stores that focus on communities and expand widely. As large supermarkets and large enterprises strive to make big business and make breakthroughs, small and medium-sized supermarkets cannot sit still and wait for death, but will pursue transcendence in the cracks. Take Zhengzhou, the birthplace of China’s business war, as an example. At this stage, small and medium-sized supermarket chains represented by “Star”, “Jiutouya” and “Shuanghui” are facing the challenges of “Beijing Hualian”, “Pulsmart” and “Kelly Nongwan”. With the arrival of "goods" and "new friends", they are accumulating strength and carefully planning their own strategies to defend against the enemy. As a developing Zhengzhou, consumption levels and consumer demands are constantly increasing, and consumers' consumption awareness and consumption concepts are also constantly changing. The market potential is huge, but "how do you touch an egg against a stone" and "how do you share the cake?" How can small and medium-sized supermarket chains avoid the situation of "the weak and the strong"? This is just the beginning. In a few years, when "Wal-Mart", "Puma", "Carrefour" and "Metro" once took over the Zhengzhou stores, I am afraid that supermarkets such as "Star" and "Jiutouya" will have to deal with more aspects. . How to develop? The only way out is to achieve misaligned operations with hypermarkets, win in details, and gain local attraction. The core of it is that "chain is power". On the one hand, supermarket companies have further improved and improved their existing chain models and sales networks. Through dynamic training of personnel, the application of modern commercial retail technology, and the dual operation of brands and capital, they have enhanced their ability to withstand risks in a competitive situation.

At the same time, the situation of simply paying with cash will eventually be broken. Instead, banks and other financial institutions will intervene to realize the "bank-enterprise linkage" and the coexistence and use of cash and "cards" in the cashier payment system. By then, "wallet" manufacturers may have a difficult time. [Edit this paragraph] Electronic Band - Supermarket Supermarket Appearance As China's first truly electronic band, Supermarket Band's perspective is quite unique. They do not copy European and American electronic bands, which originate from the post-industrial society's view of human nature. They have a cold and numb mentality of total alienation, but always focus their creation on the relationship between opposing factors such as technology and humanities, numbers and emotions. They try to use music to create a kind of harmony, a kind of technology Harmony with people, numbers and emotions, and this current situation of friction and integration between pre-industrial society and post-agricultural society is a true reflection of China’s current social form. Supermarket bands may not only be It can be called "China's first truly electronic band", and it can also be called "China's first truly electronic band" because the emotions they express in electronic music are in line with ours. The relationship between environment and reality is real and reliable. In fact, every city will eventually fall into the embrace of the mechanical age, and the Supermarket Band is trying to use digital language and the power of electronics to describe the feeling of cities in this electronic age. This is a rare and common place. The key is whether you realize that times have changed. "Supermarket" was officially established in January 1997. The band members include Zhu Yuhang (DJ and vocalist), Wang Yong (DJ and drummer) and Yu Xian (vocalist and guitar). It is China's first truly electronic band. band. "Supermarket" tries to give numbers an emotion through music and create a harmony among contradictions. Listening to their music will always put the listener in a warm and calm atmosphere. They are not good at expressing themselves directly. Instead, it uses the extravagance of words and emotions to create an emotional channel. The casual "relaxation" in its musical atmosphere will not put pressure on the listener, but can make the listener feel in an environment where they are not looked down upon. Seek a sense of confidence. As a result, the listener can safely accept the suggestion under the comfort of the airy music. He can even return to the creator to a certain extent, and he can refract the outline of the music according to his own mood. Musically speaking, "Supermarket" uses euphemistic and long melody lines to connect the cold-toned electronic sounds into a gentle emotional main line, thereby overcoming and resolving the hardness and coldness of digital to a certain extent. Their music It is the result of the war between matter and human nature. "Supermarket" also ignores the existence of the band in a knowable field. Their purpose is to make their music and ideas life-like and emotional, and to create a reaction with the audience and create a new result. From this point on, "Supermarket" is no longer a band, but a mood. As China's first truly electronic band, "Supermarket" has a unique perspective. They do not copy the cold and numb mentality of European and American electronic bands stemming from the post-industrial society's total alienation of human nature. The focus of creation has always been on the relationship between opposing factors such as technology and humanities, numbers and emotions. They try to use music to create a harmony, a harmony between technology and people, numbers and emotions, and this kind of former The current situation of friction and integration between industrial society and post-agricultural society is a true reflection of China's current social form. The "Supermarket" band may not only be called "China's first real band" "Electronic band in the true sense" can also be called "the first Chinese electronic band in the true sense" because the relationship between the emotions they express in electronic music and our environment and reality is real and Reliable.

In fact, every city will eventually fall into the embrace of the mechanical and electronic age, and "Supermarket" officially uses digital language and the power of electronics to describe the feeling of the city in this electronic age. This is a rare and valuable concept. The key to commonplace facts is whether you have realized that times have changed. "Supermarket"'s first album "Appearance" was rated as one of the top ten Chinese albums in 1998 by "Audio and Video World" and "Southern Metropolis Daily".