Legal analysis: the conditions for applying for "Chinese time-honored brand" are: having trademark ownership or use right; The brand was founded before 1957 (inclusive); Inherit unique products, skills or services; It has a corporate culture that inherits the excellent traditions of the Chinese nation; With Chinese national characteristics and distinctive regional cultural characteristics, it has been widely recognized and praised by the society; Domestic capital and Hong Kong, Macao and Taiwan capital are relatively controlled, with good operating conditions and strong sustainable development capabilities.

Legal basis: Notice of the General Office of the Ministry of Commerce on continuing to identify Chinese time-honored brands.

First, seriously organize the declaration. The local competent commercial departments are requested to actively guide and recommend qualified enterprises to declare "China Time-honored Brand" in accordance with the requirements of the Notice and in line with the principles of openness, fairness and transparency, and submit relevant materials to the Ministry of Commerce (Commercial Reform Department, the same below) before March 3, 2007. Among them, the reporting enterprise should carefully fill in the declaration form item by item (see annex 1) and provide relevant materials as required; Municipal commerce departments should carefully verify the situation of enterprises and ensure that the application materials of enterprises are true and effective; Provincial commerce departments should organize relevant institutions and experts to study, demonstrate, review and publicize the application materials, and recommend them on the basis of merit. Those that do not meet the requirements of the accreditation standards or are controversial shall not be declared, and the first batch of enterprises that fail to meet the accreditation standards shall provide materials in an all-round way as required and re-participate in the declaration.

Second, strict audit control. Judging from the application of the first batch of "Chinese time-honored brands", the reporting enterprises can basically submit relevant materials according to the requirements of the Notice, but some enterprises still have problems such as insufficient written materials and insufficient evidence materials. In the process of organizing enterprise applications, local competent commercial departments should carry out application training, strengthen guidance on enterprise material applications, strictly examine the consistency of the applicant's name, business license, organization code certificate and registered trademark certificate, and guide enterprises to prepare detailed explanations and effective proof materials on enterprise inheritance, cultural characteristics, unique products or skills, social honor and other aspects. The description is clear, the evidence is sufficient, and there is no dispute.