Nowadays, the importance of brand is self-evident. With the expansion of planting scale, Phoenix Peach has spared no effort in brand building.
Brand building is based on quality first. After decades of careful cultivation and improvement, Fenghuang peach has formed a pattern that fresh peaches are listed in May 5- 10/0. Phoenix peach has registered trademarks of Heyangshan brand, Yushan brand and Zhu Feng brand, and three peach varieties of "New White Flower", "Honghua" and "Beijing Morning" have been rated as high-quality fruits by the Provincial Agriculture and Forestry Department. "Baihua", "Honghua" and "Xinbaihua" have passed the green food certification of China Green Food Development Center, and Heyangshan Phoenix Peach, Yushan Phoenix Peach and Beijing Zaochang Peach have won the gold medal for quality fruit in Jiangsu Province.
Zhang Xinjian said that the introduction of varieties of Fenghuang peach follows a principle: first consolidate the original varieties, and then introduce varieties suitable for local cultivation and in line with local industrial development. The biggest advantage of importing peaches in greenhouse is that it can advance the listing time of Phoenix peaches to the beginning of May, so that the production cycle of the whole peach can be extended.
On the other hand, brand building comes from the continuous improvement of market influence. The "Peach Blossom Festival" and the Peach Promotion Conference held for many years in a row are wonderful works to enhance the brand reputation. Zhang Xinjian said that the most direct effect of "Peach Blossom Festival" and peach promotion meeting is to expand consumers' awareness. Phoenix Peach will also declare the geographical indications of agricultural products, and the peach producing area will also declare the standardized production demonstration zone in Jiangsu Province. These two measures undoubtedly add luster to the brand of Phoenix Peach.
At the same time, peach farmers' brand awareness is getting stronger and stronger, and they have also started diversified businesses based on brands. Shao Rong, a big planter, started three-dimensional breeding, raised chickens in Taoyuan and opened a restaurant based in Taoyuan. There is a bumper harvest of peaches in one season, with an average income of nearly 10 thousand yuan per mu. The supply of chickens in Taoyuan is in short supply, and the joint income is also considerable. To this end, Rongnian expanded the planting area, and at the same time developed diversified businesses to increase income and get rich.