1. Trademark inquiry. Trademark inquiry refers to the inquiry of whether the trademark applied for by the trademark registration applicant or his agent is the same as or similar to the trademark with prior rights before applying for registration. The following situations are explained here: 1) Words that lack distinctiveness or are prohibited by trademark law cannot be queried to determine whether their application for registration can be approved; 2) If the same or similar trademark of the previous application has not entered the database of the Trademark Office at the time of inquiry, the inquiry results will not be reflected because of the similarity of the two times; 3) If the inquiry report provides several trademarks that may be similar, the agent only makes an analysis through general examination standards and experience, and his opinions are for reference only and cannot represent the examination opinions of the Trademark Office; 4) For a combined trademark, if only a part of the trademark (such as Chinese or English) is inquired, but other parts (such as graphics) in the actually applied trademark are the same as or similar to others' registered trademarks, the whole trademark will be rejected; 5) The client only provided the name of the trademark when inquiring, but the difference in font, color, structure or arrangement in the trademark design draft provided in the actual application will also lead to the query result not fully reflecting the same or similar degree. 2. Trademark review. Trademark review is divided into formal review and substantive review. (1) trademark form review (3-4 months), it is very important to establish the application date, because China's trademark registration adopts the principle of application first, and once the application date occurs, it becomes the legal basis for determining the trademark right. The application date of trademark registration is subject to the date when the Trademark Office receives the application documents, and the Trademark Office receives the trademark application and issues the acceptance notice for the application that meets the formal requirements. Trademark registration certificate ② Examination of the substance of a trademark (12 months). The examination of the substance of a trademark is a series of activities such as examination, data retrieval, analysis and comparison, investigation and study by the competent trademark registration authority on whether the application for trademark registration complies with the provisions of the Trademark Law, and deciding to give a preliminary examination or reject the application. In the meantime, please don't mark the registration marks (such as "registered trademark" and "?") before the trademark is approved for registration. Etc.), you can mark "TM". In addition, before the registration is approved, it is not advisable to make too many products and packages with the trademark or trademark logos at one time to prevent unnecessary losses caused by the registration being blocked. 3. Announcement of preliminary examination. The examination and approval of a trademark refers to the decision to allow the registration of a trademark that meets the relevant provisions of the Trademark Law after examination. And make an announcement in the Trademark Announcement. If no one raises an objection within three months or the objection is ruled invalid, the trademark will become effective and a registration certificate will be issued.