What are the advantages of brand application? According to the content of Amazon Seller Central

1. It can increase the credibility of your listing. Registering a branded listing allows you to fully control the name, description, pictures, and other details of your listing; it can also reduce the Mismatching of Listing keywords allows your Listing to be searched more accurately!

2. Register your brand so that you can use GCID (Global Catalog Identifier, a string of 16-digit alphanumeric code) to replace UPCs and EANs. I believe everyone has used the UPC generator and will Found the repeatability to be very high, and experienced incidents where UPCs starting with 5 were invalid; GCID is unique in comparison! It will be the same in every country, unlike ASIN, which will have different values ??in different countries!

Why GCID? The purpose is to prevent being copied (a very important point, you must have a brand website first).

When the product is to be published, some fields will become required fields, for example: "Style Number", "Size", and "Color" of the same style of clothes in the clothing category ( Style Number (the same) is 123-MXY, so there are different combinations of Size or Color, so that the necessary GCID (Global Catalog Identifier) ??for each product listing can be generated.

If you use UPC to create a listing at the beginning, and later apply for a brand, you do not need to delete the listing and re-upload it. You can first download the "inventory report" in the background and paste the listing you want to modify to Add Via upload gt; Category- Specific inventory files blank template, then fill in the key attribute (for example, if you sell clothes, you can fill in style number 123-XYZ) and upload it in batches (Add Products via Upload). After about a day, the GCID will appear to indicate the application. The brand succeeded!

If you are selling other products (such as Consumer Electronics), you can fill in the model number:

I emphasize again:

This GCID is unique , it will be the same in every country, unlike ASIN, which will have different values ??in different countries!

Amazon uses this GCID value to check whether it can follow the sale!

When your branded products are being sold by other sellers, there are two methods:

1. You can try to contact the seller who is selling you and ask them to remove them. The listing that follows the sale provides them with a chance to correct their mistakes.

2. You can make a report directly to Amazon Seller Support, and Amazon will warn the sellers who are selling your products and even remove their selling permissions.