MINISO is a brand registered by Guangdong Saiman Investment Co., Ltd. in China Trademark Network. 20 13 was introduced by China-Guangzhou Consortium, and began to enter the fashion and leisure department store market in China in an all-round way.

MINISO's famous and excellent products are mainly fashion and leisure life department stores, including life department stores, creative homes, health and beauty cosmetics, fashion accessories, cultural and sports gifts, seasonal products, boutique packages and digital accessories.

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MINISO was founded by Japanese designer Mr. Miyake Junya and China young entrepreneur Mr. Ye Guofu, with Mr. Miyake Junya as the chief designer and Ye Guofu as the CEO.

September 20 13, MINISO famous products were fully distributed in China market. Since 20 15, we have actively explored the international market. In five years, more than 3,500 stores have been opened around the world, and the revenue from 20 18 exceeded 2.5 billion dollars.

MINISO's famous and excellent products always take the optimization of commodity structure and commodity management as the primary task, and insist on selecting suitable high-quality materials from all over the world. More than 80% of the product designs are from Japan, South Korea, Sweden, Denmark, Singapore, Malaysia and China.

Baidu Encyclopedia ——MINISO Famous and Excellent Product