Legal basis: Regulations on the Administration of Commercial Franchising Article 3 Franchising refers to an enterprise (hereinafter referred to as the franchisor) that owns business resources such as registered trademarks, enterprise logos, patents and proprietary technologies, and licenses its business resources to other operators (hereinafter referred to as the franchisee) in the form of contracts. The franchisee operates in accordance with the unified business model as agreed in the contract and pays franchise fees to the franchisee. No unit or individual other than an enterprise may engage in franchise activities as a franchisor.