What are the 12 criteria for judging whether trademarks are similar? There are 12 main criteria for judging whether trademarks are similar. These standards include: similar glyphs, pronunciations, and meanings of trademark characters. Approximation of trademark graphics and colors. The glyphs, pronunciations, and meanings of the combined trademarks are similar. Approximation of the combined trademark image. Approximation of color after trademark combination. The words or graphics that constitute the trademark when used separately or in combination are the same. The main parts of the trademarks are the same when used separately or in combination. The trademark registrants are different, but the previously registered trademark has been revoked or revoked and is no longer registered, and its application date is later than the application date of the later registered trademark. The use of trademarks separately or in combination may easily cause the relevant public to misunderstand the source of goods or services. Any entity or individual believes that this constitutes an infringement of its trademark rights. The judgment of trademark similarity is made subjectively by the examiner. The examiner should comprehensively consider various factors that constitute infringement of trademark exclusive rights, follow the principle of good faith, maintain a fair and neutral position, and make a judgment on whether the accused infringing mark is similar to the registered trademark, and Give reasons. When determining that trademarks are similar, the Trademark Office should consider various factors such as the pronunciation, shape, and meaning of the Chinese trademark, as well as the distinctive parts of the trademark and actual use. To sum up: when judging whether a trademark is similar, factors such as the trademark’s text, graphics, color, combination, and the circumstances in which the trademarks are used separately or in combination need to be considered. At the same time, when determining that trademarks are similar, the Trademark Office also needs to comprehensively consider various factors such as the distinctive parts of the trademarks and actual use, follow the principle of good faith, and make subjective judgments from a fair and neutral standpoint. Legal basis: The "Trademark Law of the People's Republic of China" stipulates: "Trademark similarity refers to the font, pronunciation, meaning of the text, or the composition and color of the graphics compared to the trademark accused of infringement and the plaintiff's registered trademark. Or the overall structure of the combination of its various elements is similar, or the combination of its three-dimensional shape and color is similar, which may easily cause the relevant public to misunderstand the source of the product or think that its source is specifically related to the product with the plaintiff’s registered trademark.”