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"Si Teng" is popular, and so are cheongsam and Yuanqi Forest. A low-key marketing expert in the beverage market

A web drama has become popular recently, and it stands out among more than a dozen web dramas. It is not the first film and television work to appear in the public eye, but its appearance directly made more people pay attention to its existence - "Siteng". There are many highlights in this drama, the more eye-catching ones are Jing Tian, ??who plays the heroine, the "Vitality Forest" purchased by Yan Furui for a treat and the "cheongsam" worn on Jing Tian. It is not difficult to see that this drama has a lot of commercial elements in it, but it makes it easier for people to accept it, rather than forcing it on the audience to watch.

Today’s business operating environment is relatively difficult, especially under the influence of real estate. A large part of the population has their income and wealth tied up in real estate, and there is also a large home purchase loan that needs to be repaid over a long period of time. Thinking of this, you know how difficult it will be for most physical enterprises. Affected by the consumer market and the real estate market, many clothing companies are also very difficult to operate. Except for some large custom-made companies that can still rely on relatively high profits to survive, other companies have disappeared from people's lives. In sight.

The market in the clothing industry is relatively large, especially with the rise of the media industry and e-commerce platforms. Clothing has a very strong sense of visual marketing, and can also be used directly through the design of scenes and characters. Shown in front of people, even if the characters are in a relatively embarrassed situation, they can still support the quality and beauty of the clothing. Does such a product have more marketing advantages? Therefore, marketing clothing through more suitable scenes will further affect the development and transformation of the market.

If you have friends who like Chinese-style clothing, you can not only pay attention to some good clothing brands, but also change your own dressing. Not only can we support good clothing companies, but we can also contribute to the development of the real industry. Let’s take a look at the second commercial beverage. We all know that Nongfu Spring is relatively well-known in China, and its founder Zhong Suisui has become the richest man in the country several times. However, the overall beverage industry is not optimistic. Domestic beverage companies have acquired many private companies, especially those with high local reputations.

There is a private enterprise that we have all come into contact with. It is the once glorious Huiyuan Juice. Its decline was not because its products were bad, but because of high marketing and production costs. Recently, there was news that Huiyuan Juice’s listing status in Hong Kong was cancelled. It has to be said that good products may not necessarily survive in the market. Therefore, when designing products, there must be strategies that can combine market changes and additional value attributes of the product, so that the company can go further, such as Moutai.

For most people, the drink Yuanqi Forest sounds strange, but when you see it, it is not very strange. Because it has been on the market for a long time, and its distinctive packaging makes people have a deeper impression of it. According to relevant information, it can be known that the trademark of Yuanqi Forest was applied for in mid-December 2015 and was registered in January 2017. Yuanqi Forest (Beijing) Food Technology Group Co., Ltd. was also established in June 2016. In other words, the development time of the Yuanqi Forest brand is relatively short! In less than five years of development, the value of this company has been estimated at more than 14 billion yuan.

Speaking of this, we have to think of Huang Zheng, who just resigned as chairman. He also developed the company in just a few years, and also achieved the highest position among domestic platform users. He His net worth has also exceeded that of Jack Ma and other big names in the industry. Therefore, in this era, if you want to make a company very successful, you still need entrepreneurs to judge the market more effectively, and use product marketing methods that can be liked by more users.

In the beverage industry, will Yuanqi Forest be another rapidly rising business empire? Let's wait and see. By the way, "Si Teng" has not been updated yet, please remember to continue to pay attention.