Mason, a domestic leisure clothing brand. Mason Group Co., Ltd. aims to build a well-known fashion brand and actively promotes the franchise development model. The chain outlets of casual wear and children's wear brands spread all over 29 provinces, municipalities, autonomous regions and municipalities directly under the central government, forming a complete market network pattern. The group company has two famous clothing brands, casual wear Senma and children's wear balabala.

Established in 1996, SEMR is a leading national lifestyle brand in the market. It continues to provide young people in China in the new era with high-quality and cost-effective clothing products that convey a confident, integrated, friendly, interesting and comfortable lifestyle.

Brand concept Through mainstream fashion design, functional and high-quality fabric products, Mason helps young people to switch freely in diversified scenes of work and entertainment, keep relaxed, efficient and confident, and the brand mission conveys a confident, comfortable, young and fashionable lifestyle.