01 Proceed in time and obtain legal protection. my country implements the principle of registration protection for trademarks

That is, only registered trademarks are protected by law, and in the trademark registration system The principle of first protection is implemented, which protects the trademark registered earlier.

Therefore, only by registering trademarks as early as possible can enterprises receive legal protection from counterfeiting and infringement and maintain a healthy brand image.

02 Treat trademark names correctly. Trademarks are symbols of corporate image

The naming and design of trademarks must not only look good, but also comply with the relevant provisions of the Trademark Law, otherwise they will be Registration protection will not be granted due to violation of prohibitive provisions.

Some companies lack consideration of legal requirements when naming their trademarks, and are quite arbitrary. Some good-looking trademarks have been refused registration by the Trademark Office because they violate the prohibitive provisions of the law; in addition, companies choose to register descriptive trademarks or geographical name trademarks that lack distinctiveness. Even if the registration is approved, it is difficult to receive effective protection.

03 Properly reserve trademarks to respond to market demand. According to the procedures for applying for trademark registration

The time from application to approval of registration for a trademark is about one and a half years. If it encounters other procedures, the trademark It won't be taken down within three to five years.

Therefore, an enterprise cannot wait until the trademark is about to be put into actual use or has already been put into actual use before applying for registration. In this case, there will be two situations. One is that the trademark cannot be obtained for more than a year or even longer. The protection of the trademark law makes it easy to be counterfeited; secondly, the trademark is likely to have been applied for registration by others, and there is a risk of infringement of other people's prior trademark rights.

No matter what the situation is, it will inevitably bring losses to the enterprise. Therefore, an enterprise must have a certain amount of trademark reserves, that is, apply for some spare trademarks first to adapt to its own development and market needs.

04 Reasonable selection of goods

Provide trademark protection for related industries or industries that may be involved. The application for registration of trademarks is registered according to the classification of international goods, and within each class of goods It also includes many product groups, and each product group is divided into several specific products. Only by following certain rules and rationally selecting appropriate products can the products involved in the trademark be protected to the maximum extent.

In addition, when some companies apply for trademarks, they choose products to use in an extremely unreasonable manner. They often only choose the goods that the company is actually producing, without considering the goods that should be protected, which affects the company's reputation. develop.

Some companies have not registered in industries that will have a negative impact on the industry (for example, manufacturers in the food industry have not registered for feed or rat poison products), resulting in the trademark being vilified and affecting the industry. The good image of enterprises and brands in the minds of consumers.

05 Reasonable and standardized use of registered trademarks

Prevent trademark dilution. my country’s Trademark Law and related regulations have a relatively strict trademark management system for the use of trademark logos. In addition, trademark affairs Strong professionalism. Although trademarks are intangible property owned by enterprises, it does not mean that enterprises can use their own trademarks as they wish.

Reasonable use of trademarks mainly includes: correctly marking registered symbols, not changing registered trademarks without authorization, not using registered trademarks across categories, not adding and combining trademarks at will, etc.

If a registered trademark is used incorrectly, once reported by a competitor or discovered by the industrial and commercial department, the company will be passive and suffer penalties. At the same time, the correct and reasonable use of trademarks can also effectively prevent trademarks from being diluted or degraded into passing names of goods.

06 Treat trademark licensing with caution

Enterprises should treat trademark licensing with caution, do not license trademarks to manufacturers with poor qualifications and low reputation, and do not easily authorize sub-licensing of trademarks. Strengthen the quality management of trademark licensees or OEM manufacturers to maintain trademark reputation.

07 Actively carry out trademark maintenance and rights protection. Since trademark rights are civil rights

Only when the rights holder actively exercises the right can the benefits brought by the right be maintained for a long time.

Regular trademark monitoring and actively raising objections to announced trademarks that may harm the interests of enterprises and actively cracking down on behaviors can maintain and enhance the distinctiveness and recognition of trademarks, and maintain the market value of trademarks.

08 Actively apply for famous trademarks and well-known trademarks

Increase the visibility and reputation of trademarks Timely and active application for famous trademarks and well-known trademarks can not only enable enterprises to obtain higher honors, but also increase The reputation of a brand can also enable corporate trademarks to be protected by expanding the scope of products, strengthening the protective power of trademarks, and enabling companies to gain market competitiveness.