Article 14 of the new Trademark Law, which was revised in 2013 and came into effect on May 1, 2014, stipulates that producers and operators shall not use the words "well-known trademark" on goods, product packaging or containers. or used in advertising, exhibitions and other commercial activities. The purpose of the legislation is to eliminate unfair competition. Well-known trademarks are essentially a protection for trademarks. They do not reflect product quality or brand reputation, and are not honorary titles. But in reality, many companies use well-known trademarks as a shortcut to improve product visibility and competitiveness, and even use advertising to mislead consumers. In response to this problem, the new version of the Trademark Law stipulates that well-known trademarks should be recognized as facts that need to be determined in handling trademark cases at the request of the parties, and advertising as "well-known trademarks" is clearly prohibited.