According to Article 44 of China's Trademark Law, a trademark registrant shall not change its registered trademark by himself during the process of using it, otherwise the Trademark Office will order it to make corrections within a time limit until its registered trademark is revoked. "Changing a registered trademark" here includes changing the color of a registered trademark, changing the font of words, changing the ratio of graphics to words, and so on. In other words, after a color trademark is registered, it must be completely consistent with the color combination indicated on the trademark registration certificate at any time. However, the use of black and white trademarks that are not marked with colors is not limited to this, and various color combinations can appear. Therefore, for trademark registration applicants, the right to use black and white trademarks can be more extensive, and registrants can use them in any combination of colors. Therefore, compared with black and white trademarks (that is, trademarks that do not specify colors), the use of color trademarks will be restricted to a certain extent.

Is black and white trademark application better than color application?

Generally speaking, the specific situation is analyzed. Because it depends on your own needs and specific problems, such as what kind of goods or services should be approved and registered by the trademark standard sample, it is easier to build your own brand and make it easier for customers to identify. For example; It is best to use color trademarks for paints and coatings. If the design of the trademark itself is too simple, the black-and-white application may be rejected. In this case, color application can increase the success rate of trademark registration.