1. Optimize keywords and product listings

Before launching a product, do not use the identity of the seller, but think from the perspective of consumers. What are they looking for? What will they do? How to find it? More than half of consumers’ product searches begin on Amazon, nearly twice as many as on Google. Amazon is the primary way consumers find products, so the closer the products you upload to their search preferences, the greater your chances of success.

Amazon sellers can provide up to five search terms for their products. It is necessary to spend some time and energy to determine the ideal combination of keywords. The following best practices may be helpful to you:

1) Research

Search for similar products to see what’s ranked high in the search results and find effective keywords you haven’t used yet.

2) Use words instead of phrases

Using phrases means consumers have to search for the exact long phrase to find your product

3) Search for keywords The content in the product title should not be repeated

Amazon has included this content in the search scope

4) Only use words that describe the specific product

Amazon does not Allow third-party brands or trademarks to be used as search terms

5) Use hidden keywords when possible

The optional "Hidden Keywords" field gives consumers the opportunity to use synonyms, Acronyms, abbreviations, and other alternative ways to find your products

2. Join the Prime program

Amazon Prime members are a large consumer group, and it is estimated that 80 million of them Consumers spend twice as much on Amazon as non-members because of Prime perks such as free two-day shipping, photo storage and streaming video and music.

Through the Prime program, Amazon has created a consumer relationship in which the more you buy, the more you benefit. In order to make the most of the $99 annual membership fee, members find that their order volume and order frequency are gradually increasing.

When you find yourself surrounded by overwhelming competitors on the Amazon platform, increasing the chances of ordering your company's products by participating in the Prime program is a decisive factor in helping you win sales.

So, how can you make Prime work for you?

3. Choose the appropriate response option

Both options allow sellers to use Amazon Prime’s Prime Shelves: FBA and Seller Fulfilled Prime.

This service allows retailers to increase sales without worrying about the increased burden of packaging boxes. You can store the product in an FBA warehouse until someone buys it, and then Amazon will package it and ship it directly to the consumer.

In addition to packaging and delivery, FBA is also responsible for managing customer support and returns, keeping inventory safe, and purchasing insurance against any possible loss or damage, but the biggest selling point of this service is not having to worry about warehouse space Not enough, as long as there is market demand, you can greatly increase product sales.

If you prefer to manage your own inventory, you can choose Seller Fulfilled Prime and use your own warehouse or distribution network to ship goods, while still making full use of the huge profits brought by Amazon's huge Prime membership network.

4. Seize the Golden Shopping Cart (Buy Box)

Each product on Amazon is only entitled to one golden shopping cart, resulting in extremely fierce competition. The golden shopping cart is located on the product page, where the consumer's shopping journey begins, and is most easily noticed by consumers.

If you want to grab the gold shopping cart, you must meet Amazon’s standards in many aspects. Although Amazon is tight-lipped about the precise formula for calculating the gold shopping cart, it should be no more than the following points:

·Competitive prices

·Positive customer feedback indicators

·Fast and efficient delivery

·Inventory availability

·Low refund and return rates

Although it takes some time for new sellers to create a sales history to help them win the gold shopping cart, the point is that these efforts can bring them business benefits, because gold shopping Not only can a car help you increase sales, but it can also help you improve overall customer satisfaction.

5. Global coverage

Shoppers around the world have begun to turn to Amazon to meet their various shopping needs. In the face of the rising e-commerce market in the UK, France, Germany, Italy, Spain, Canada, Japan and China, and in the face of global retail e-commerce sales expected to exceed the US$4 trillion mark by 2020, cross-border E-commerce can greatly expand your consumer base and increase sales.

Amazon Global Selling is your ideal entry point. This program will open your product listings on the Amazon marketplace to international consumers who have already purchased on the Amazon website. It is an excellent way for you to "test the waters" of cross-border trade. You can gain insights into where demand is strongest and see which countries your company's consumers are primarily located in, and then use this knowledge to decide whether it makes economic sense to expand into those markets. Additionally, because your products are sold through Amazon, you don’t have to worry about translating or localizing your listings when selling your products in other regions.

If you are considering cross-border sales, then signing up for the Amazon FBA Export program is also a good choice. This program will help you ship your company's products purchased by international consumers on the Amazon website from Amazon's distribution centers around the world. Like FBA, this program also applies to domestic orders, helping you save valuable time and avoid the hassle of overseas delivery.

6. Maintain price competitiveness

When you sell products on Amazon, you usually compete with hundreds of other sellers offering similar products. At this time, One of the best ways to stand out and stay ahead of the competition is to always offer competitive prices, but still maintain healthy margins.

7. Improve Customer Metrics

Positive customer satisfaction scores are not only critical for retaining existing customers, but also for winning new customers who check product reviews before purchasing. Words are also crucial. Surveys show that 84% of consumers trust online reviews as much as personal recommendations.

For sellers, customer reviews are important, but your response to customer reviews is equally important. In fact, Amazon research shows that even products with negative reviews sell better than products without any reviews.

Amazon account health reports can provide rich information on customer satisfaction performance. These reports cover a large number of performance indicators, including:

Order missing rate (ODR), which represents the collection of Percentage of orders that receive negative feedback

·Return Dissatisfaction Rate (RDR) represents customer satisfaction with return processing.

·Delayed shipping rate represents the percentage of orders that sellers ship after the expected shipping date.

These are very important for your reputation on Amazon. Customers will exchange opinions with each other, which will directly affect your profits. So it's important to keep a close eye on customer metrics and ensure customer requests are handled quickly and efficiently.