The new LOGO takes Cainiao’s pinyin letters (CAINIAO) as the design focus. The font has been subtracted, and the two letters "AI" have been processed with artistic graphics to become a moving arrow symbol. The sports font shows the perfect combination of logistics and data flow, embodying the organic unity of logistics.

And the moving arrow characters "AI" also look like 0 and 1. AI stands for wisdom and means that Cainiao wants the logistics industry to bid farewell to sweat-driven logistics and realize intelligent dispatching with big data as the core. 0 and 1 are the cornerstones of big data and the world's universal technical language, demonstrating Cainiao's vision of becoming an open global business infrastructure.

Here comes one of the key points of the new LOGO: the color matching of the LOGO does not follow Alibaba’s convention of warm orange-red colors.

The main color of the new LOGO is "rookie blue" to experience technology and a calm visual experience; the auxiliary color is fluorescent green, which embodies the signal of intelligence and gives people an unobstructed feeling, safe guidance and prosperity. Upward feeling. This bright color scheme blinded the Maharaja for the first time. This color is very eye-catching and is definitely a beautiful sight on the street.