Brand design requires the following steps:

Define the brand: clarify the brand's core values, target audience and positioning.

Brand naming: Choose a name that can represent the characteristics of the brand and be highly recognizable.

Design a brand logo: Use graphics, colors, fonts and other elements to design a logo that can be remembered and recognized.

Develop a visual identity system: Develop visual performance specifications for the brand in various media and occasions, including logo usage specifications, color usage specifications, font usage specifications, etc.

Develop logo application specifications: Determine the logo application specifications in various media, such as advertising, product packaging, websites, social media, etc.

Establish brand voice: Develop the brand's language style, including slogans, advertising copy, customer service phrases, etc.

Building brand image: Based on the brand's positioning and target audience, shape the brand's image and personality in the minds of consumers, including brand stories, image promotion, etc.

Brand management: comprehensive management and maintenance of the brand to ensure the consistency and sustainability of the brand image.