Many times, businesses are not satisfied with the registered trademarks, and think that there are better fonts and more suitable colors, so they want to change them directly and continue to use them. But if the trademark is changed without authorization, it will no longer have legal effect, do you know?

can I modify the font after successful trademark registration?

article 24 of the trademark law stipulates that if a registered trademark needs to change its logo, it shall re-apply for registration. Article 49 stipulates that if a trademark registrant changes the registered trademark, the registrant's name, address or other contents in the process of using the registered trademark, the local administrative department for industry and commerce shall order it to make corrections within a time limit; If it fails to make corrections within the time limit, its registered trademark shall be revoked by the Trademark Office.

that is to say, if you want to change elements such as trademark fonts, you must apply for trademark registration as a new trademark. On the one hand, it can better protect its trademark rights, and on the other hand, it can avoid the administrative punishment and civil tort risk caused by passing off trademarks.

However, there are some special cases. When a registered trademark uses handwritten fonts, it needs to be changed into printed ones, which is legally allowed. But to be on the safe side, it's better not to change the trademark font easily.

in a word, a registered trademark will only be regarded as a new trademark and an unregistered trademark if it is changed by itself and then put into use, which is not protected by the trademark law. So don't think that changing fonts and colors is just a small change, and it doesn't affect the use. In fact, it has a great impact.

if the trademark needs to be changed, remember to apply for registration again. This means that when applying for trademark registration, businesses must think carefully and make a good decision.